UK luxury group Burberry announces a forecast beating 24 percent rise in first-quarter underlying revenue. Reuters TV takes a look at how the 154-year-old brand is using technology to connect with consumers.
Watch the video from Reuters TV: The digital renaissance of Burberry
Christopher Bailey, Burberry's Chief Creative Director, is credited with connecting the Burberry brand with digital technology and e-commerce.
Burberry supports the launch of its 2010 Autumn/Winter collection with an interactive 3D-campaign on their website that enables the user to view the collection from multiple angles by just moving the mouse - simple, and not a chav in sight!
RELATED LINKS:
Cx3: Burberry digital runway
Cx3: The digital renaissance of Burberry
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