Cx3: Integrating social media survey

InSites Consulting conducted a quantitative online survey among 400 senior marketing managers.

Markets included are the US and the UK.

The goals of the study are: understanding the current adoption level of social media among corporations and getting insights in the integration of social media in their business processes.

Some of the most interesting findings relate to valuable performance indicators. As social media increasingly becomes integrated into strategic communications, benchmarking of performance is going to be key in winning-over the adoption laggards. Those considered the most valuable performance indicators include:

52% - Leads generated via social media
46% - Volume in online reach
34% - Adoption of social media by employees
34% - Impact of online conversations
28% - Influence indicators

To the right is a useful infographic (click for full size) that gives a summary of the findings.

View the Social Media Integration Survey presentation on SlideShare including more presentations from Steven van Belleghem

RELATED LINKS:
Cx3 blog entry: Transmedia storytelling
Cx3 blog entry: Social Media Content Grid
Cx3 blog entry: Conversation prism 2.0

Cx3: Transmedia storytelling

I'm always impressed by the collaborative infographics created by Brian Solis and JESS3...and the 'Social Media Brandsphere' is no exception. It illustrates a transmedia approach to storytelling connecting brands with audience groups spanning five media landscapes:

"Social networks and channels present brands with a broad array of media opportunities to engage customers and those who influence them. Each channel offers a unique formula for engagement where brands become stories and people become storytellers. Using a transmedia approach, the brand story can connect with customers differently accross each medium, creating a deeper, more enriching experience. Transmedia story telling doesn't follow the traditional rules of publishing: it caters to customers where they connect and folds them into the narrative. In any given network, brands can invest in digital assets that span five media landscapes.

1. Paid: Digital advertising, banners, adwords, overlays
2. Owned: Created assets, custom content
3. Earned: Brand-related conversations and user-generated content
4. Promoted: In-stream or social paid promotion vehicles
5. Shared: Open platforms or communities where customers co-create and collaborate with brands

Any combination of the five media strategies defines a new Brandsphere where organisations can capture attention, steer online experiences, spark conversations and word-of-mouth, and help customers address challenges or create new opportunities. Each media channel connects differently with people and thus requires a dedicated approach integrating tangible or intangible value. Doing so ensures a critical path for social media content: relevance, reach and resonance."

Visit www.theconversationprism.com for more on this and other infographics in this series.

RELATED LINKS:
Cx3 blog entry: Social Media Content Grid
Cx3 blog entry: Conversation prism 2.0

Cx3: Consumer touchpoints [INFOGRAPHIC]

Loving this infographic from BLITZ that simply illustrates the daily channel touchpoint lifecycle of a sample consumer. The graphical concept easily translates across any specific audience demographic to identify high-value touchpoints when approaching targeted channel communications.

RELATED LINKS
Cx3 blog entry: Social media marketing spend [INFOGRAPHIC]

Cx3: Social media marketing spend [infographic]

'Infographic boy' - an interesting Superhero name that has unintentionally come my way. But why disappoint, so here is another one...Social media marketing spend - some 2010 numbers.

RELATED LINKS
Cx3 blog entry: 2010 Facebook and Twitter demographics
Cx3 blog entry: 2010 Social networking map stats
Cx3 blog entry: If Facebook was a country
Cx3 blog entry: Facebook, the influential social networking book face

Cx3: 2010 Facebook and Twitter demographics

Source: Digital Surgeons

RELATED LINKS:
Cx3 blog entry: 2010 Social networking map stats
Cx3 blog entry: If Facebook was a country
Cx3 blog entry: Facebook, the influential social networking book face

Cx3: The social media content grid

Our friends at JESS3 have worked-up another infographic to help demistify the ever moving social media landscape. It is meant to help organisations figure out (and work through) oft-asked, burning questions about social media such as:

1. Which platform works best for what we are trying to achieve?
2. Where does social media figure in the purchase funnel/sales cycle?
3. Who should "own" social media?
4. How can we utilize social channels outside of just Facebook and Twitter?

Along the X-axis, they've plotted the purchase funnel: from awareness to consideration (and ultimately conversion and advocacy). Along the Y-axis, they've plotted to what extent their should be organisational input, oversight and control - and to what extent employees should be leading the charge to create content.

More information on the content grid can be found on JESS3's blog.

RELATED LINKS:
Cx3 blog entry: The conversation prism 2.0

Cx3: The conversation prism 2.0

Brian Solis and JESS3 have evolved the conversation prism since its first release in August 2008. The conversation prism 2.0 places brand at the centre of the prism and introduces a workflow rotation of concentric circles assisting in the establishment of rhythmic value-added engagement.

RELATED LINKS:
Cx3 blog entry: The Dominos effect - reputation management
Cx3 blog entry: Social media heads are round, is yours?
Cx3 blog entry: How social is your conversation?
Cx3 blog entry: Twitter, Stephen Fry and halibut
Cx3 blog entry: The growth of Twitter