Cx3: The Nimblists are coming

I came across an article in the Architects Journal today, ‘King’s Grove, Peckham, South London, by Duggan Morris Architects’ - completely unrelated, with the exception of a quote that stood out:

“The Nimblists are coming: architects who can spot an opportunity where others might not. They practice Nimblism, good architecture wrought from unlikely circumstances”.

Being opportunistically nimble is more relevant today than ever before (and not just restricted to the domain of architects). The number of business start-ups fell in 2011, and governmental schemes introduced in 2012 dominate an entrepreneurial tone for economic growth opportunities.

Applying nimblism to communications, simply turn to current real-time big data technology drivers that are transforming interactions with stakeholders. Targeted communications based upon speedy in-memory analysis, with the intention of leveraging a competitive advantage, and resultant shareholder value.

Our own nimblistic behaviour, driven by social media growth and a preference for mobile platforms has changed brand loyalty paradigms. Does value-based sustainable loyalty commitment exist any more? Or, is today’s loyalty driven by potentially spurious influence accessed on the fly?

Either way, the influence of nimblism in technology driven communications and consumer behavioural science, is speedily making its mark.

 
RELATED LINKS:
Cx3: The growth of cloud computing

Cx3: Visualizing Facebook friendships

This was posted a couple of weeks ago and passed me by, but better late than never as it is a pretty impressive bit of work (you could almost call it art), representing global Facebook connections.

It has been created by Facebook engineering intern Paul Butler and visualises the geographic friendship connections from available data. Paul writes in his article Visualizing Friendships that what emerged was

"a surprisingly detailed map of the world. Not only were continents visible, certain international borders were apparent as well. What really struck me, though, was knowing that the lines didn't represent coasts or rivers or political borders, but real human relationships. Each line might represent a friendship made while travelling, a family member abroad, or an old college friend pulled away by the various forces of life".

Quite noticeabley China is missing from the map (but then Facebook does not have a presence there), and parts of central Africa.

RELATED LINKS
Cx3 blog entry: 2010 Facebook and Twitter demographics
Cx3 blog entry: 2010 Social networking map stats
Cx3 blog entry: If Facebook was a country
Cx3 blog entry: Facebook, the influential social networking book face

Cx3: The growth of cloud computing