Cx3: Fry's Planet Word

Fry's Planet Word - The inimitable Stephen Fry provides expert curation on language and the written word across the world that has driven communication. If you have not already seen it, I do recommend you take the time to watch.

The series provides fascinating insight into the evolutionary (and revolutionary) characterisation of language and the essential development of the written word that supports interaction, engagement and technology. Without it, we would not be where we are today.

In last night's programme, "Stephen discovers the earliest writing - cuneiform - at the British Museum, and learns how our alphabet came from the Phoenicians. As part of his exploration of the diversity of scripts, Stephen visits 106-year-old Mr Zhou, the inventor of the Chinese phonetic writing system called Pinyin, who relates how literacy increased four-fold after its introduction under Mao.

After the written word came the printed word, and Stephen looks at how this has shaped our relationship with writing, giving us libraries, dictionaries and encyclopaedias. From the Bodleian to Diderot's favourite café to the cutting-edge research at MIT, Stephen explores how the written word evolved into printing, then libraries, encyclopaedias and computer code. Blogging and twittering is just the tip of a brave new future which no one dares predict."

There are echoes of Steve Jobs' passionate story about taking calligraphy classes upon dropping out of college, which retrospectively turned out to be a 'connecting dot', introducing multiple typefaces and proportionately spaced fonts to the Apple Mac.

Stephen Fry has carved his niche as an expert wordsmith and an influential voice on Twitter. He curates the programme with a down-to-earth raw passion that cannot help but draw you in. Watch Stephen Fry's Planet Word on BBC iPlayer.

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Cx3 blog entry: Steve Jobs
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Cx3: Steve Jobs

A while since my last post, but the demonstrable influence of Steve Job's death has reignited my Cx3 blog posts - and in tribute, written and posted in totality using my iPad.

In the past few days, since Steve Jobs died, there has been an unprecedented global outpouring of grief, tributes and reflection. He is labelled a genius in parallel with Einstein and labelled the creator of the 21st century.

Steve Job's Apple empire touches the world, quite literally, as it shapes the way we behave and communicate today - providing platforms to connect, share, inform, inspire, influence, educate, perform and entertain.

I myself (as did many others) found out about Steve Jobs death via my iPhone and actively shared the news appropriately - via my iPhone, which can only be a fitting tribute to a man who revolutionised communication. Twitter recorded 10,000 tweets per second on news of his death - the highest ever.

Clips of Steve Jobs were shared including his Commencement speech at Stanford University 'How to live before you die' and multiple i-product launch performances, which have a presentation style of their own. The 'opportunity in death' that Steve Jobs actively talks about, provides the world with the opportunity to 'save to memory' recognition of a man's leadership genius, and a not-to-be-forgotten creative visionary.

Cx3: Royal change management

Yesterday, there was the royal wedding between Prince William and Kate Middleton. The day was declared a bank holiday in the UK, we were glued to the television and there were thousands of very British street parties up and down the country...hurrah for the happy couple!

However yesterday, the royal wedding also re-positioned the popular 'William and Kate' brand past a superficial excuse to have a party. The new 'Duke and Duchess of Cambridge' brand, for a day, lead the nation (and the world) with values of awareness, relevance, accessibility and acceptance that will be influential in shaping the future monarchy in the United Kingdom.

It was an uncompromising marriage meme connecting tradition with modernity, regal with common, youth with wisdom, Smiths with Beckhams, Grace Kelly glamour with fascinator fad, respectful etiquette with carefree abandonment, serious with fun, old with new...I could go on with the dichotomies, but the message is clear.

Accessibility to the royal couple's wedding day embraced today's technology. Live streaming records were broken as people around the world watched the wedding over the internet, topping 300,000 concurrent users on Livestream.

Social amplification of the event dominated trends on Twitter, Facebook and Google. 65% of the conversation came from the USA and 20% from the UK.

Healthy social commentary including the good (that McQueen dress by Sarah Burton); the bad (Princess Beatrice's ridiculous Royal Wedding hat - OMG); and the unexpected - the matron of honor upstaging the bride (the earthy 'Pippa Middleton Ass Appreciation Society' on Facebook), says it all.

The official royal wedding photographs have been released on Flickr.

So, to a truely global, social and accessible Duke and Duchess of Cambridge - royal change management facilitators, I raise a glass.

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Cx3: Japan earthquake and tsunami

In the wake of the Japan earthquake and tsunami, the maturity of digital networks and social media is being demonstrated.

Less than an hour after the earthquake, Japan's phone system was knocked out and Twitter became the go-to place in the emergency - the number of tweets coming from Tokyo topped 1,200 per minute according to Tweet-o-Meter.

Google has set-up its Person Finder service so people can look for others, or post information saying they are safe - more than 4,000 records were posted in the first hour.

On YouTube the Japan tsunami channel hosts official news and user generated videos. The video below has already been viewed more than 3 million times.



Mashable has posted an article Japan earthquake and tsunami - seven simple ways to help in the aftermath of the disaster.

No-one can say that the devastation of Japan's earthquake, tsunami and nuclear power plant explosion isn't shocking, and the essential need of digital and social channels for connecting people and connecting the world with information is clear.

RELATED LINKS:
Mashable: Japan earthquake and tsunami - seven simple ways to help
Cx3 blog entry: Iran's social media voice
Cx3 blog entry: Twitter flies Hudson plane around the world

Cx3: London calling

London's spectacular 2011 New Year firework fantasia demonstrated to the world the vibrance and confidence of a city commanding contemporary modernity, integrating seamlessly with its solid heritage foundation. A powerful and explosive message (excuse all the puns) against a backdrop of austerity, political coalition and global economic uncertainty...but a necessary one.

Digital communication turned a transitional corner in 2010. Economic escapism embraced 'Club Apple' and 'Club Google' feeding an uncontrollable behavioural craving enabling us to dance with the seductive iPhone, iPad, Android, Facebook, Twitter, YouTube, Foursquare brands...the hedonisitic 1980's revival relived for a new generation as they indulged - ordering another bottle of digital Veuve, posting their Facebook status, Tweeting when the Champagne was corked and uploading a brand reputation damaging video of complaint to the world on YouTube.

Joking aside, 2011 does have a more serious corporate tone - Relationships; Partnership; Performance; Delivery. 2010 was also a transitionary cornerstone for businesses as they too played with new ways of communicating through emerging digital channels, however, it's now time for the maturity of digital to be realised and strategic long-term commitment to enable the returns of nurtured stakeholder relationships and sustained growth to be fulfilled.

The complexities of corporate communications are such that traditional communication channels will not disappear from the mix, however, the focus of reaching and fulfilling stakeholder audience demands will be key. Maximising performance will result in appropriate targeting to reach 'the right' stakeholders using their preferred communication 'channel of choice' - even if that is now a 140 character dialogue on Twitter.

So the prospect for digital corporate communications in 2011 is positively coming of age. A solid strategic communication tradition is the foundation for confidently commanding new channels (including digital) to realise sustained performance and nurture ongoing stakeholder relationships and reputational brand loyalty.

London's New Year fireworks chimed positive sentiment for London to be sustained throughout 2011 as the world's eyes become focussed on the city as the stage (and worldwide tourist destination) for the marriage of Britain's future King and Queen, and on the upcoming London Olympics in 2012...oh my, I've embedded a YouTube video of the fireworks into my blog post - Let the digital games begin ;-)

RELATED LINKS
Cx3 blog entry: Connected devices from Nielsen

Cx3: 2010 Facebook and Twitter demographics

Source: Digital Surgeons

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Cx3: The social media content grid

Our friends at JESS3 have worked-up another infographic to help demistify the ever moving social media landscape. It is meant to help organisations figure out (and work through) oft-asked, burning questions about social media such as:

1. Which platform works best for what we are trying to achieve?
2. Where does social media figure in the purchase funnel/sales cycle?
3. Who should "own" social media?
4. How can we utilize social channels outside of just Facebook and Twitter?

Along the X-axis, they've plotted the purchase funnel: from awareness to consideration (and ultimately conversion and advocacy). Along the Y-axis, they've plotted to what extent their should be organisational input, oversight and control - and to what extent employees should be leading the charge to create content.

More information on the content grid can be found on JESS3's blog.

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Cx3 blog entry: The conversation prism 2.0

Cx3: BBC iPlayer and Facebook link

The BBC will forge closer links with social networking firms this week when it unveils a new version of its catch-up television service iPlayer that integrates with Facebook and Twitter.

The corporation is trying to strike a more conciliatory tone over its digital expansion plans after coming under fire from commercial rivals, which accuse it of attempting to colonise the web.

The BBC is proposing to close or merge half of its sites by 2012 and cut its £135m online budget by 25%. But the launch of a range of iPhone applications has been held up by the BBC Trust after the complaints.

The iPlayer remains central to the BBC’s digital push, however. There were 118m viewer and listener requests to the service in March, including 84m to watch television programmes. The new version will let users share what they are watching with Facebook friends or comment via Twitter.

“We want to do fewer things even better,” said Erik Huggers, the BBC’s director of future media and technology. He added that the new iPlayer would be more “simple, personal and connected”. “We must no longer try to do everything online but focus on delivering genuinely world-class services like the BBC iPlayer.”

Last week Project Canvas, a BBC-led plan to bring internet television to the masses, avoided an Office of Fair Trading investigation despite being attacked by BSkyB and Virgin Media. By combining Freeview with a broadband connection, catch-up services such as iPlayer and ITV Player will be more widely available on television sets.

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BBC links iPlayer to Facebook

Cx3: 2009 social media highlights

2009 is almost over, and no blog would be worth its salt without the obligatory picking out of choice highlights from the year - and Cx3 is no exception. Yes, I may be slightly biased with my selection towards the UK and my indulgance in the banal, but hey...it's Christmas!

Twitter
What can I say? 2009 was the year Twitter went mainstream. Twitter progressed from the techy early adopters to the majority in the product lifecycle. Why? Most noticably was an acceptance by traditional media broadcasters that Twitter was a powerful channel for real-time news distribution (that acctually beat them at their own game). The publicity and exposure Twitter received with the Hudson plane landing and Iran elections catapulted the Twitter communication channel into the spotlight. Secondly, the increased share of the iPhone in the smartphone mobile market allowed the mainstream masses access to a multitude of Twitter apps.

Susan Boyle
Who would have believed that Britain's Got Talent would be the source of the most watched video on YouTube in 2009. Susan Boyle, the fiesty wannabe singer from Scotland, became a worldwide conversational buzz overnight. Yes she didn't win the show (and maybe this was a blessing in disguise), but it's not stopped the '#susanboyle' having the UK's Christmas number one album in 2009.

#uksnow
Us weather obsessed Brits demonstrated our need to share our meteorological interest when, in February 2009, we suffered the worst snow for 20 years. The '#uksnow' hashtag trended on Twitter, and mobile pictures / videos were uploaded to Twitpic, Flickr, blogs, Youtube etc...The world suffered a global drift of British snow - what are we like? Sorry world.

iPhone
Ok, so I finally succumbed to Apple's charms and purchased the iPhone 3GS in July 2009. Seriously though, Apple has made a major dent in the share of the UK smartphone mobile market with the iPhone, and is doing the same in the US. The iPhone has been elevated to a desirable must-have object that is transforming the way we communicate..."What iPhone apps have you got?"

Stephen Fry
Stephen Fry has become the unlikely champion and celebrity spokesperson of Twitter in the UK. The expert wordsmith and linguist, has perfectly tweeted his intelligent wry wit to the score of 1,000,000+ followers. A worthy face to represent British Twits (that didn't come out right, did it).

Citizen journalism
The Iran election (influencial event rather than highlight), proved the demonstrable truth that Twitter had arrived as a channel for citizen journalists to broadcast real-time news worldwide, where traditional news broadcasters failed. The Iran election was also a milestone for integrated media channel broadcasting - BBC TV news adopted to broadcast YouTube videos when their reporters were denied access by the Iranian government, in order to sustain a newsworthy story.

Facebook v X Factor
The might of Facebook against the might of X Factor saw a historic battle to reach the prestigious number one spot in the UK Christmas singles chart. A Facebook campaign 'Rage Against The Machine for Christmas No1', created by Jon and Tracy Morter, was a reaction against X Factor potentially spawning the UK's Christmas number one single for the fifth year in a row. The Facebook campaign captured the public's imagination and Rage Against The Machine's 'Killing in the Name' successfully beat 'The Climb' by X Factor's Joe McElderry into second place by 50,000 copies.

2009 really has been a year where social media 'est arrivé'. In observing these choice highlights, there is a bridging commonality of the seamless social media integration with mainstream communication channels - predominantly broadcast and mobile.

Marketers realise that social media reaches an audience, and its dynamics sit within the holistic communications mix - let's see how marketers maximise the effectiveness of social media in 2010.

Merry Xmas!

Cx3: Who is Gio Compario?

Absolutely loving the 'Who is Gio?' PR campaign to support Go Compare's ATL advertising starring the coffee shop opera singing wonder that is Gio Compario (and he's only a tenor/tenner...oh how we laughed!). Inspired by the Google Latitude stunt, the search for Gio is on, 39 people, 39 locations...But who is Gio?



The rising Go Compare star introduces his own Gio Compario campaign site. You can join his many fans on Facebook, and also follow operatic antics on Gio Compario's Twitter.



Following this one closely to see where Gio goes next.

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Cx3: Big Brother's social media future

As an unashamed Big Brother fan (I indulge in its banality), and knowing for a while that Endomol's contract with Channel 4 was due to end in 2010 the recent spin targeted at Joe Public raising the prominance of a ratings slump was an amusing move in managing expectations.

I was interested to read Wildonion's insider thoughts on the subject and I totally concur with the opportunities mentioned that Endemol has for social network affiliation.

As Wildonion says "It [Big Brother] has a young audience. That audience don’t really watch too much TV", therefore, target the channels that they do access - does Endemol even need a traditional TV broadcaster to facilitate this? What we see today are managed bite-sized chunks of happenings in the house of what a Channel 4 producer wants a TV audience to see that supposedly makes good television and is an attempt to sustain TV viewing figures - but for what audience?

Big Brother started as a social experiment - a group of people cut off from the outside world and how they behaved over a period of time. As we all know, the programme became a perceived avenue for celebrity stardom. However, two interesting things happened this year that should not be overlooked:

- Firstly, the outside world came into the house for the first time in the form of a few 'celebrity gossip magazines', within which housemates were featured - their reactions were televised and it was a refreshing flashback to the original social experiment ethos of the first series.
- Secondly, conversations were encouraged by allowing housemates to discuss nominations.

In the future, why not give housemates ongoing access to social media whilst in the house so that they can view the conversations being said about them in the outside world - would this change an individual's behaviour in order to manage their own self's brand reputation? Housemates could engage with social media by recording their own diary-cam videos to upload to YouTube, they could write blog posts or interact with Twitter.

Ten year's after Big Brother started, social interactions have changed with the advances of social media. Therefore, it is these social media interactions that Big Brother needs to experiment upon again.

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Big Brother - end of an era. Don't be so daft

Cx3: Powerful social media stats

Some powerful stats demonstrating why social media is not just a fad - if Facebook were a country it would be the fourth largest in the world...plus many more.

Cx3: Nielsen Iran social media stats

Nielsen has undertaken snapshot search results analysis from Google for Iran focussed key phrases (Iran; Iran protest; Iran election; Moussavi and Ahmadinejad) over a two week period. A number of insights have emerged about how the Internet and social media continue to be a transforming force for the news industry.

Findings from an Internet snapshot from June 18, 2009:
- CNN rarely shows up in the top five search results for select Iran Election terms, mirroring criticism from consumers that the global news network’s coverage of the Iran Election was lacking (#CNNFail).
- Wikipedia emerges within the top two search results for 4/5 of the leading topics.
- At least one social media source emerges within the top 10 search results for every term. In most cases, the social media sites emerge directly above a traditional, major news source, such as WSJ.com.

Findings from an Internet snapshot from June 24, 2009:
- YouTube emerges within the top 10 search results for all search terms in the second week.
- Wikipedia remains within the top three search results in the second week for four of the five search terms.
- Twitter emerges within the top 20 search results in week two, specifically the Twitter results for Moussavi and Ahmadinejad. Of course, traditional news sources such as the BBC (and CNN, in week two) bubble to the top of search results, as do general information sites such as Yahoo.com and Infoplease.com.

Nielsen say that it is "yet another watershed moment in the ongoing evolution of news and media, further blurring the lines between being, reporting, and following the story". Read full findings from Nielsen: The Iran Election and Social Media: The New News Revolution

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Cx3 blog entry: Iran's social media voice

Cx3: Iran's social media voice

The elections in Iran and the unfolding events in Tehran have demonstrated the growing power today’s social media vehicles have over traditional news reporting. Despite frequent attempts by the Iranian government to block ‘controversial’ communications (including the BBC website), it has been the blogs, the Twitter posts, and the video and picture uploads that have been the voice of Iranian citizens and the source of content for traditional media broadcasters.

On the back of the events in Iran, the debate has opened again on traditional broadcasters using social media as credible sources of information, in particular in the context of international news reporting:

- Broadcaster's acceptance of social media for international news reporting where areas may be inaccessible to journalists (e.g. governmental restrictions; geographical location; environmental barriers).
- The growth in mobile internet connectivity in remote locations enabling the two-way dissemination of information and greater reach of news content.
- The verification of information from more prominent ‘semi-professional’ journalistic sources, which require monitoring.

The BBC embraces the value of blogs and Twitter, and over the past week, BBC World actively called upon Iranian audiences to post links to videos, pictures and comments to a BBC email address, as their journalists were having difficulty accessing the streets of Tehran. Citizen-generated content was broadcast by the BBC, however, a ‘semi-professional journalist’ disclaimer distanced themselves from the content source.

There is recognition from traditional media broadcasters that social media has value in future news reporting and the Iranian elections have concreted this, however, content verification and editorial control are still hurdles having to be jumped before true journalistic synergies will be realised.

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Cx3 blog entry: Twitter flies Hudson plane around the world

Cx3: The Domino’s effect - reputation management

This week saw Domino’s Pizza’s social media reputation management go into overdrive in order to prevent a global toppling of the Domino’s Pizza brand.

A couple of employees in one of its franchises filmed themselves interfering with food that was supposedly destined for customers - the Domino's videos were then posted on You Tube. The YouTube videos were picked-up by the Good As You blog, which has subsequently become in active conversation with Tim McIntyre - Vice President of Communications at Domino’s pizza.

To further counter the negative impact that the Domino's videos may have on its brand, questions are currently being answered on the Domino’s Twitter site in an attempt to quash concerns from its customers.

It shows that the domino effect (unfortunate, but apt naming) is alive and well with extra cheese on top when the social media conversation goes sour, however, Domino’s Pizza have clearly shown how to leverage social media vehicles in order to manage its brand reputation when damage limitation is required on a global scale.

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Cx3: Beware the Twitter fail whale

Beware the Twitter fail whale - it made me laugh!

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Cx3: Why follow a Twitter celebrity?

Why not!

Twitter is reaching its populist celebrity-craved audiences now and not just the techy purists. Twitter has different priorities for different people whether business oriented, marketing focused, or pure entertainment, however, there is room for all - an intelligent quip from Stephen Fry or the latest gossip from Phillip Schofield helps the day go by.

Gordon Macmillan seems to be getting a little worked up on the subject with his blog post Why would you follow a Celebrity on Twitter. I say relax and accept Twitter, 'il est arrivé' - as I've said previously, celebrity Twittering is the new Heat magazine.

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Cx3 blog entry: Twitter, Stephen Fry and halibut

Cx3: Twitter, Stephen Fry and halibut

Twits, Tweets and Twitterati are infectiously spreading at epidemic paces. Yet, the diarrhoeic verbal that Twitter generates is completely aligned to today’s disposable and celebrity-driven society.

Famous celebrity Twitterers/Tweeters such as Stephen Fry and Andy Murray have been pinpointed as advocates of Twitter. Stephen Fry ranted on Twitter today:

“Papers are asking me to write articles on Twitter. I've declined. Twittermania will calm down I hope. Forgive multiple tweets, but…I just know, although I don't read papers, that the "arentcha just sick of Twitter?" "Who cares what Fry ate?" articles will begin…Even though the only people talking about Twitter are the papers, the rest of us are just quietly doing it. It'll calm down though…and we'll be able to get on with it without all this nonsense. Rant over. XX”

Do I want Stephen Fry to tell me “I had halibut for lunch. I'll tweet you my dinner menu in a hour”? Well, why not! It is no different from a candid celebrity picture appearing in Heat magazine with the exception it is coming from the celebrity themselves rather than chasing paparazzi or a hungry journalist.

The day will probably come when a celebrity will try to go to court for invasion of privacy – but hey guys, check your privacy permissions.

Stephen Fry’s dinner menu came through an hour later: “The Ivy Club offered splendid squid followed by smoked haddock. Having a fish n seafood splurge at the moment. Quick dinner, home to bed x.”

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Cx3: The growth of Twitter

Over the past twelve months, the use of Twitter has grown by nearly 1,000%, according to industry analysts HitWise. The Twitter site jumped from 2,953rd most popular site in the UK in 2008 to 291st as of mid-January 2009.

Hitwise research director Heather Dougherty said "A big driver of traffic to Twitter last week was around the US Airways plane crash in to the Hudson River last Thursday, driving many posts and updates about the situation." The first picture of the crash was posted to TwitPic, and has sparked a new era of citizen journalism.

The dominance of smartphone mobile technology in 2008, the integration of social media and social networking user behaviour becoming the norm can be attributed to Twitter's growth.

Twitter still has a long way to go. The ‘Social Networking and Forums’ communications category for week ending 17 January 2009 ranks Twitter as 23rd based on site visits – only 0.24% for the category. Facebook sustains its leading position, with nearly 38% of site visits, twice as many as YouTube and four times more than predecessor Bebo.

"Twitter receives the largest amount of its traffic from the USA, but its penetration is greater in the UK market," said Robin Goad, a research director at Hitwise.

"However, the US may overtake the UK the week following the surge in Tweets during Barack Obama's inauguration. The new American President is already the most followed person on Twitter."

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Cx3 blog entry: Twitter flies Hudson plane around the world
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Cx3: Twitter flies Hudson plane around the world

This week, the expert landing of the Hudson river plane crash was captured by Twitterer (a noun used by the BBC) Janis Krums and uploaded to the social networking site via his mobile phone. His remarkable Twitter picture of the Hudson plane crash instantaneously became an iconic representation of the arrival of social network reporting and raised the profile of Twitter as a global communications network.

Citizen journalism is not a new phenomenon, but what has got the media industry reeling is the fact that traditional reporting media channels were beaten at their own game as they struggled to broadcast the story. Mobile technology combined with social networking consumer behaviour and a newsworthy event has propelled an age of accessible consumer-driven journalism.

The BBC advocates these emerging communication channels and integrated Twitter into its online reporting of the 2008 Olympic Games in Beijing. Also, Robert Peston’s BBC blog became a credible source of information for the unfolding ‘credit crunch'. Other media heavyweights can only follow suit and embrace new media channels in order to attain maximum audience reach.

This does raise the question, to what extent are these new channels going to become the norm? Currently, event-based reporting leverages the viral nature of social networking, and the popularity of social networking providers (e.g. Twitter) piggy-back off of this, but will social networking ever take over traditional media channels?

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