Cx3: Pepsi football champions

I bet Pepsi are loving Chelsea Football Club's Champions League win ;-)

Cx3: Virgin Atlantic advert

My favourite advert on TV at the moment from Virgin Atlantic: 'Your airline's either got it or it hasn't' - Bondesque camp to the hilt.

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Cx3: Foursquare times square equals...

...a massive great Foursquare tower in the middle of New York's Times Square!

The Foursquare advertisement has been erected over American Eagle’s Times Square store. It is reported that Foursquare has a deal with American Eagle opening it to multiple location brands, even though it’s already one of the retailers using Shopkick, a location-based rewards app for iPhone (see video below).



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Cx3: Cadbury's spots v stripes

Cadbury's spots v stripes is my favourite advert on TV at the moment and is part of the wider integrated campaign tying in the reach of broadcast media with incentivised online data capture, game play and viral social media.

Which side will you join? Go on, give it a glass and a half and take a side - play the Cadbury's spots v stripes game.





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Cx3: Get your racy Calvin Klein ad

Whilst we are talking 'fashion', Burberry is not the only fashion brand to be embracing digital. Calvin Klein Jeans has replaced three of its billboards in New York and Los Angeles with a bright red QR code and the words “Get It Uncensored.”

Snap the QR code on your smartphone (go on, try it), and get a racy 40-second Calvin Klein Jeans commercial featuring models Lara Stone, “A.J.,” Sid Ellisdon, Grayson Vaughan and Eric Anderson. After viewing, share the QR code on Facebook and Twitter.

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Cx3: UK's best handheld - The Sun

The Sun newspaper hits back and champions paper-based news distribution with this wonderful pastiche of the iPhone advert. The UK's best handheld for 40 years. Brilliant!

Cx3: Who is Gio Compario?

Absolutely loving the 'Who is Gio?' PR campaign to support Go Compare's ATL advertising starring the coffee shop opera singing wonder that is Gio Compario (and he's only a tenor/tenner...oh how we laughed!). Inspired by the Google Latitude stunt, the search for Gio is on, 39 people, 39 locations...But who is Gio?



The rising Go Compare star introduces his own Gio Compario campaign site. You can join his many fans on Facebook, and also follow operatic antics on Gio Compario's Twitter.



Following this one closely to see where Gio goes next.

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Cx3: Thinkbox advert - brand nostalgia

Loving the trip down memory lane with the advert from thinkbox of some nostalgic brands made famous by TV advertising.

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Cx3 blog entry: Grow social capital and go guerrilla
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Cx3: Grow social capital and go guerrilla

‘Citizen Journalism’, ‘The Conversation’ and ‘The Buzz’. These are 2009 buzzwords that describe mainstream consumer behaviour of interacting with social media, the social media vehicles that interact with each other to carry a voice, and the amplification of the voice by social media influencers.

Powerful stuff if the voice is talking positively about your brand!

Growing social capital enables a brand to more easily and cost-effectively influence via social media networks. Creative guerrilla tactics are becoming increasingly commonplace as brands start to leverage social media and grow their social capital. ‘The buzz’ has to start somewhere, and that somewhere is creativity that attracts the attention of 'citizen journalist'.

The Sony Bravia Balls campaign is a well documented case study as the benchmark for how to successfully use social media on the back of simple guerrilla creativity. This was complimented by the consistently creative Bravia paint explosion on a Glasgow housing estate.



T-mobile’s Liverpool Street flash mob dance campaign is another example of guerrilla marketing generating a social media buzz.



Both of these examples leveraged upon today’s consumer behaviour of recording videos and taking pictures on their mobile phones and sharing these via social media. Both brands listened to the unfolding conversation and encouraged the buzz by feeding consumers with more of what they wanted to hear. As a result, the social capital of both Sony Bravia and T-mobile brands established.

Social media communications are now mainstream and fully integrated into consumer behaviour, and it is this evolved and powerful consumer behaviour that brands need to be aware of and leverage upon. So Brands, what are you waiting for? Venture into the concrete jungle and go guerrilla – your citizens are waiting for you with their mobile phones!

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Cx3: Virgin Atlantic Still Red Hot video

There is a comforting nostalgia projected by the Virgin Atlantic Still Red Hot video. The TV advert created by RKCR celebrates the airline's 25th birthday with classic 1980's references including the yuppie, the mobile brick, the big hair and the Rubik's cube. I'm loving the advert and the return of many fond memories.

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