Showing posts with label Campaign. Show all posts
Showing posts with label Campaign. Show all posts
Saturday, 14 February 2009
Cx3: Virgin Atlantic Still Red Hot video
There is a comforting nostalgia projected by the Virgin Atlantic Still Red Hot video. The TV advert created by RKCR celebrates the airline's 25th birthday with classic 1980's references including the yuppie, the mobile brick, the big hair and the Rubik's cube. I'm loving the advert and the return of many fond memories.
RELATED LINKS:
Cx3 blog entry: T-mobile Liverpool Street advert
Sunday, 25 January 2009
Thursday, 3 July 2008
Firefox Guinness World Record official
Firefox's attempt to break the record for the greatest number of downloads in a 24 hour time period has been successful, with 8,002,530 Firefox 3.0 downloads in 25 countries.
The ingenious Guinness World Record campaign boosted Firefox's market share to over 19% making it the second most popular browser after Internet Explorer and is expected to break 20% later this month.
RELATED LINKS:
Cx3 blog entry: Firefox 3.0 World Record: Acquisition, Retention and Ongoing Loyalty in one go
The ingenious Guinness World Record campaign boosted Firefox's market share to over 19% making it the second most popular browser after Internet Explorer and is expected to break 20% later this month.
RELATED LINKS:
Cx3 blog entry: Firefox 3.0 World Record: Acquisition, Retention and Ongoing Loyalty in one go
Wednesday, 18 June 2008
Firefox 3.0 World Record: Acquisition, Retention and Ongoing Loyalty in one go
Firefox's Guinness World Record attempt for the greatest number of software downloads in 24 hours coincides with the launch of their new Firefox 3.0 browser, and is the latest tactic to gain share in an already saturated market place.
This ingenious campaign achieves worldwide awareness of their latest product and, comparing it with Microsoft's push strategy for rolling-out IE7, Firefox have adopted a pull approach that simultaneously covers off acquisition of new customers, retention of existing customers and engenders ongoing customer loyalty for the product in one fell swoop...and on a global scale.
The Guinness World Record for software downloads campaign is supported by the 'Spread Firefox' microsite and includes, of course, plenty of opportunities to download the new Firefox 3.0 browser, and a visual 'tangible' interactive world map that was highlighting the number of downloads throughout the time period. This reference point encourages a potential sustained relationship for a minimum of 24 hours, but then that's all Firefox needs - as long as the latest brower is downloaded...job done!
Although the benefits of Firefox 3.0 are highlighted, it is unlikely that these are driving people to download the browser - it's the event; the participation; the buying into human behaviour of belonging to a group of like minded people.
The beta version of IE8 is due in August. It will be interesting to see if Microsoft decides to be equally creative and intelligent with their rollout.
This ingenious campaign achieves worldwide awareness of their latest product and, comparing it with Microsoft's push strategy for rolling-out IE7, Firefox have adopted a pull approach that simultaneously covers off acquisition of new customers, retention of existing customers and engenders ongoing customer loyalty for the product in one fell swoop...and on a global scale.
The Guinness World Record for software downloads campaign is supported by the 'Spread Firefox' microsite and includes, of course, plenty of opportunities to download the new Firefox 3.0 browser, and a visual 'tangible' interactive world map that was highlighting the number of downloads throughout the time period. This reference point encourages a potential sustained relationship for a minimum of 24 hours, but then that's all Firefox needs - as long as the latest brower is downloaded...job done!
Although the benefits of Firefox 3.0 are highlighted, it is unlikely that these are driving people to download the browser - it's the event; the participation; the buying into human behaviour of belonging to a group of like minded people.
The beta version of IE8 is due in August. It will be interesting to see if Microsoft decides to be equally creative and intelligent with their rollout.
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