Cx3: iPad magic Stockholm PR

Came across this fabulous iPad presentation promoting Stockholm...just watch and be amazed.

Similar approaches to integrating illusion techniques with technology using infra-red sensors, canvas projections and connected device applications are disclosed by 'cyber-illusionist' Marco Tempest.

A bit of fun, or serious attention grabbing awareness?

Cx3: Diamond showcase

The past four days has seen a carefully orchestrated journey for the Queen's Diamond Jubilee, telling a story of British Tradition, History, Culture and Youth.

Tradition:
Saturday 2 June: The Queen attended the traditional sporting spectacle that is the Epsom Derby. Her unashamed love of horses celebrated at the annual event with added pomp and ceremony, which introduced the extended bank holiday festivities.

History:
Sunday 3 June: The Jubilee pageant tried to re-create the historic Canalleto painting, The Thames London, by accumulating 1,000 boats on the river itself. A spectacle that would have had more impact if the typical British wet weather hadn't dampened the occasion, and unfortunate infrastructure planning halted traveling spectators. Us Brits 'Keep Calm and Carry On', though.

Culture:
Monday 4 June: A magnificent eclectic 'pop concert', organised by Gary Barlow, showcasing tolerance for creative disruption connecting music, comedy, art and architecture. The streets were conquered by the masses, music climbed atop Buckingham Palace and art quite literally graffitied upon its walls. Global Twitter trends for #jubileeconcert, #giverobbrydonaknighthood, Kylie and Elton were on an equal footing.

Youth:
Tuesday 5 June: Today focused on sustained values at a commemorative service inside St. Pauls Cathedral. The presence of the younger royals was more prominent and the cream of Britain's youth were presented for lunch, defining the positive qualities of the country's future generation.

On the whole, an expert PR exercise for Britain by the Royal family firmly focusing the expectations of the world's eyes on London in preparation for the Olympics (with a few learnings along the way). God bless you ma'am.

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Cx3: Pepsi football champions

I bet Pepsi are loving Chelsea Football Club's Champions League win ;-)

Cx3: Rage Against The Machine beats X Factor

One of the most competitive battles to reach the UK's Christmas number one in chart history has been won by Rage Against The Machine's 'Killing in the Name' (supported by a fierce Facebook campaign), beating 'The Climb' by X Factor's Joe McElderry into second place.

The Facebook campaign 'Rage Against The Machine for Christmas No1', created by Jon and Tracy Morter as a reaction against X Factor potentially spawning the UK's Christmas number one single for the fifth year in a row, resulted in 500,000 downloads being sold beating the X Factor winner by 50,000 copies.

Colin Paterson, BBC News Entertainment correspondent comments:

"It is simply one of the biggest shocks in chart history.

The common belief was that the race for Christmas number one had been destroyed by the X Factor.

For the last four years the winning act has been top of the festive charts by a landslide. Bookmakers only took bets on who would be number two.

This year the corporate might of Simon Cowell has been defeated by a husband and wife's Facebook campaign.

The result is 'Killing In The Name', which most parents would be pretty reluctant to play to their children. It contains 17 uses of the F-word.

This chart shock is right up there with Spiller's 'Groovejet' derailing the start of Victoria Beckham's non-Spice Career in 2000 or crooner Engelbert Humperdink ending The Beatles' run of 11 number ones in a row.

Two other points - this could become an annual event - the public deciding on a track with which to take on the X Factor winner.

Secondly there is still every chance Joe will reach number one next week.

The Rage Against Machine campaign was designed for one week only so Joe could get the top spot, saving him the indignity of being the first ever X Factor winner not to hit number one with their debut single."

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Cx3: Who is Gio Compario?

Absolutely loving the 'Who is Gio?' PR campaign to support Go Compare's ATL advertising starring the coffee shop opera singing wonder that is Gio Compario (and he's only a tenor/tenner...oh how we laughed!). Inspired by the Google Latitude stunt, the search for Gio is on, 39 people, 39 locations...But who is Gio?



The rising Go Compare star introduces his own Gio Compario campaign site. You can join his many fans on Facebook, and also follow operatic antics on Gio Compario's Twitter.



Following this one closely to see where Gio goes next.

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