Cx3: The Nimblists are coming

I came across an article in the Architects Journal today, ‘King’s Grove, Peckham, South London, by Duggan Morris Architects’ - completely unrelated, with the exception of a quote that stood out:

“The Nimblists are coming: architects who can spot an opportunity where others might not. They practice Nimblism, good architecture wrought from unlikely circumstances”.

Being opportunistically nimble is more relevant today than ever before (and not just restricted to the domain of architects). The number of business start-ups fell in 2011, and governmental schemes introduced in 2012 dominate an entrepreneurial tone for economic growth opportunities.

Applying nimblism to communications, simply turn to current real-time big data technology drivers that are transforming interactions with stakeholders. Targeted communications based upon speedy in-memory analysis, with the intention of leveraging a competitive advantage, and resultant shareholder value.

Our own nimblistic behaviour, driven by social media growth and a preference for mobile platforms has changed brand loyalty paradigms. Does value-based sustainable loyalty commitment exist any more? Or, is today’s loyalty driven by potentially spurious influence accessed on the fly?

Either way, the influence of nimblism in technology driven communications and consumer behavioural science, is speedily making its mark.

 
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Cx3: The growth of cloud computing

Cx3: Burberry digital drivers

Angela Ahrendts, Burberry Chief Executive Officer, discusses the drivers behind the Group's performance for the full year ending 31 March 2012. Digital strategy maximising social channels and immersive digital environments still driving retail growth for the luxury brand.

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Cx3: Burberry digital runway 
Cx3: The digital renaissance of Burberry

Cx3: Yahoo! MarketDash for iPad

Yahoo! launched MarketDash this week, their new iPad app that brings all of the real-time stock and financial data of their existing iPhone app, but optimised for the larger iPad screen.

The MarketDash app for iPad allows you to display real-time stock information for any company in your portfolio and see trend data and a stock's history over time period or stock performance and closing price on any day with a single tap.

If you use Yahoo! to track your finances, you can import a watch-list of your portflio and access real-time data also. Once markets close, you see closing price and access relevant news.

Another example of the tablet platform potentially finding a corporate niche with 'on-the-go' investor and analyst audiences? As the Yahoo! MarketDash app promo video says 'Money never looked so good'. One to watch.

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Cx3 blog entry: The Daily iPad
Cx3 blog entry: Connected devices from Nielsen
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Cx3 blog entry: Apple iPad overview

Cx3: London calling

London's spectacular 2011 New Year firework fantasia demonstrated to the world the vibrance and confidence of a city commanding contemporary modernity, integrating seamlessly with its solid heritage foundation. A powerful and explosive message (excuse all the puns) against a backdrop of austerity, political coalition and global economic uncertainty...but a necessary one.

Digital communication turned a transitional corner in 2010. Economic escapism embraced 'Club Apple' and 'Club Google' feeding an uncontrollable behavioural craving enabling us to dance with the seductive iPhone, iPad, Android, Facebook, Twitter, YouTube, Foursquare brands...the hedonisitic 1980's revival relived for a new generation as they indulged - ordering another bottle of digital Veuve, posting their Facebook status, Tweeting when the Champagne was corked and uploading a brand reputation damaging video of complaint to the world on YouTube.

Joking aside, 2011 does have a more serious corporate tone - Relationships; Partnership; Performance; Delivery. 2010 was also a transitionary cornerstone for businesses as they too played with new ways of communicating through emerging digital channels, however, it's now time for the maturity of digital to be realised and strategic long-term commitment to enable the returns of nurtured stakeholder relationships and sustained growth to be fulfilled.

The complexities of corporate communications are such that traditional communication channels will not disappear from the mix, however, the focus of reaching and fulfilling stakeholder audience demands will be key. Maximising performance will result in appropriate targeting to reach 'the right' stakeholders using their preferred communication 'channel of choice' - even if that is now a 140 character dialogue on Twitter.

So the prospect for digital corporate communications in 2011 is positively coming of age. A solid strategic communication tradition is the foundation for confidently commanding new channels (including digital) to realise sustained performance and nurture ongoing stakeholder relationships and reputational brand loyalty.

London's New Year fireworks chimed positive sentiment for London to be sustained throughout 2011 as the world's eyes become focussed on the city as the stage (and worldwide tourist destination) for the marriage of Britain's future King and Queen, and on the upcoming London Olympics in 2012...oh my, I've embedded a YouTube video of the fireworks into my blog post - Let the digital games begin ;-)

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Cx3 blog entry: Connected devices from Nielsen

Cx3: 47% of investors read financial blogs

Stat of the week: 47% of institutional investors read financial blogs for investment research and ideas; 20% of them have even used blog research to execute a recommendation or investment decision. (The Brunswick Group).

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IR Matters blog entry: Social Media and Disclosure – Minimizing the Risk