Cx3: Burberry digital drivers

Angela Ahrendts, Burberry Chief Executive Officer, discusses the drivers behind the Group's performance for the full year ending 31 March 2012. Digital strategy maximising social channels and immersive digital environments still driving retail growth for the luxury brand.

RELATED LINKS:
Cx3: Burberry digital runway 
Cx3: The digital renaissance of Burberry

Cx3: Burberry digital runway

Burberry's 'holographic' runway show in Beijing is one of my favourite videos on YouTube at the moment. There are only six real catwalk models in this show and it is quite mesmorising. The full show (see video below) also includes avatar models and an Inception based environment that has Burberry models parading up walls and on the ceiling. Full credit to Christopher Bailey's genius.



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Cx3: The digital renaissance of Burberry

UK luxury group Burberry announces a forecast beating 24 percent rise in first-quarter underlying revenue. Reuters TV takes a look at how the 154-year-old brand is using technology to connect with consumers.
Watch the video from Reuters TV: The digital renaissance of Burberry
Christopher Bailey, Burberry's Chief Creative Director, is credited with connecting the Burberry brand with digital technology and e-commerce.
Burberry supports the launch of its 2010 Autumn/Winter collection with an interactive 3D-campaign on their website that enables the user to view the collection from multiple angles by just moving the mouse - simple, and not a chav in sight!
RELATED LINKS:
Cx3: Burberry digital runway 
Cx3: The digital renaissance of Burberry