Whilst we are talking 'fashion', Burberry is not the only fashion brand to be embracing digital. Calvin Klein Jeans has replaced three of its billboards in New York and Los Angeles with a bright red QR code and the words “Get It Uncensored.”
Snap the QR code on your smartphone (go on, try it), and get a racy 40-second Calvin Klein Jeans commercial featuring models Lara Stone, “A.J.,” Sid Ellisdon, Grayson Vaughan and Eric Anderson. After viewing, share the QR code on Facebook and Twitter.
RELATED LINKS:
Cx3 blog entry: The digital renaissance of Burberry
Cx3 blog entry: QR codes - the future of mobile channel communication?
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