Nielsen has undertaken snapshot search results analysis from Google for Iran focussed key phrases (Iran; Iran protest; Iran election; Moussavi and Ahmadinejad) over a two week period. A number of insights have emerged about how the Internet and social media continue to be a transforming force for the news industry.
Findings from an Internet snapshot from June 18, 2009:
- CNN rarely shows up in the top five search results for select Iran Election terms, mirroring criticism from consumers that the global news network’s coverage of the Iran Election was lacking (#CNNFail).
- Wikipedia emerges within the top two search results for 4/5 of the leading topics.
- At least one social media source emerges within the top 10 search results for every term. In most cases, the social media sites emerge directly above a traditional, major news source, such as WSJ.com.
Findings from an Internet snapshot from June 24, 2009:
- YouTube emerges within the top 10 search results for all search terms in the second week.
- Wikipedia remains within the top three search results in the second week for four of the five search terms.
- Twitter emerges within the top 20 search results in week two, specifically the Twitter results for Moussavi and Ahmadinejad. Of course, traditional news sources such as the BBC (and CNN, in week two) bubble to the top of search results, as do general information sites such as Yahoo.com and Infoplease.com.
Nielsen say that it is "yet another watershed moment in the ongoing evolution of news and media, further blurring the lines between being, reporting, and following the story". Read full findings from Nielsen: The Iran Election and Social Media: The New News Revolution
RELATED LINKS:
Cx3 blog entry: Iran's social media voice
Showing posts with label Analytics. Show all posts
Showing posts with label Analytics. Show all posts
Sunday, 28 June 2009
Sunday, 15 March 2009
Cx3: Social media heads are round, is yours?
“Our heads are round so thoughts can change direction”
This profound quote from French artist and poet Francis Picabia (1879-1953) is an accurate philosophical musing that emphasises how today’s businesses should embrace emerging media and the social media conversation.
The conversation
The conversation vehicles are well known now:
- Micro-blogging
- Blog posting and comments
- Image/Video/Slide sharing
- Social Networking
- Bookmarking
The conversation is a wild and rampant beast, and erstwhile “life is for sharing”, the conversation risks turning into Chinese whispers. If the conversation generated by social media mentions your business, then you need to be involved. Reputation management goes hand-in-hand with the organic nature of the social media conversation – if your company or brand is being talked about, the conversation needs to be listened to, learned from and if necessary acted upon accordingly.
Media monitoring and listening
Media monitoring has been established for well over a century – Durrants was providing press cuttings to the aristocracy as far back as 1880. We live in a different age now, but the same monitoring goals apply, but to a much wider communications universe.
Purposeful campaign marketing and event-based communications will naturally tie into carefully prioritised key messages. Social media monitoring and measurement tools allow these key messages to be ‘listened for’ in the conversation. Companies can evaluate how influential the speaker is and assess the tone of what is being said. The volume of the conversation and the share of voice across the conversation vehicles can be identified and the timeliness mapped against a communications plan.
Learning and acting-upon the conversation
Our heads are round not stuck in the sand. The social media conversational evidence can be humbling when set against business expertise, however, this bitter pill must be swallowed for the greater educational good of understanding people, focusing on preferred communication channels and closer monitoring of a competitive marketplace.
Acting upon and taking part in the conversation as part of reputation management sustains the positive key messages, however, transparency and relevancy are of utmost importance – lie and you’ll be found out and the conversation could work against you. Ultimately, long-term insight generated by the conversation will lead directional change in business thinking and its interactions.
RELATED LINKS:
Cx3 blog entry: How social is your conversation?
Cx3 blog entry: Social Networking World Forum
Cx3 blog entry: Twitter, Stephen Fry and halibut
Cx3 blog entry: The growth of Twitter
Cx3 blog entry: Facebook, the influential social networking book face
This profound quote from French artist and poet Francis Picabia (1879-1953) is an accurate philosophical musing that emphasises how today’s businesses should embrace emerging media and the social media conversation.
The conversation
The conversation vehicles are well known now:
- Micro-blogging
- Blog posting and comments
- Image/Video/Slide sharing
- Social Networking
- Bookmarking
The conversation is a wild and rampant beast, and erstwhile “life is for sharing”, the conversation risks turning into Chinese whispers. If the conversation generated by social media mentions your business, then you need to be involved. Reputation management goes hand-in-hand with the organic nature of the social media conversation – if your company or brand is being talked about, the conversation needs to be listened to, learned from and if necessary acted upon accordingly.
Media monitoring and listening
Media monitoring has been established for well over a century – Durrants was providing press cuttings to the aristocracy as far back as 1880. We live in a different age now, but the same monitoring goals apply, but to a much wider communications universe.
Purposeful campaign marketing and event-based communications will naturally tie into carefully prioritised key messages. Social media monitoring and measurement tools allow these key messages to be ‘listened for’ in the conversation. Companies can evaluate how influential the speaker is and assess the tone of what is being said. The volume of the conversation and the share of voice across the conversation vehicles can be identified and the timeliness mapped against a communications plan.
Learning and acting-upon the conversation
Our heads are round not stuck in the sand. The social media conversational evidence can be humbling when set against business expertise, however, this bitter pill must be swallowed for the greater educational good of understanding people, focusing on preferred communication channels and closer monitoring of a competitive marketplace.
Acting upon and taking part in the conversation as part of reputation management sustains the positive key messages, however, transparency and relevancy are of utmost importance – lie and you’ll be found out and the conversation could work against you. Ultimately, long-term insight generated by the conversation will lead directional change in business thinking and its interactions.
RELATED LINKS:
Cx3 blog entry: How social is your conversation?
Cx3 blog entry: Social Networking World Forum
Cx3 blog entry: Twitter, Stephen Fry and halibut
Cx3 blog entry: The growth of Twitter
Cx3 blog entry: Facebook, the influential social networking book face
Sunday, 25 January 2009
Cx3: The growth of Twitter
Over the past twelve months, the use of Twitter has grown by nearly 1,000%, according to industry analysts HitWise. The Twitter site jumped from 2,953rd most popular site in the UK in 2008 to 291st as of mid-January 2009.
Hitwise research director Heather Dougherty said "A big driver of traffic to Twitter last week was around the US Airways plane crash in to the Hudson River last Thursday, driving many posts and updates about the situation." The first picture of the crash was posted to TwitPic, and has sparked a new era of citizen journalism.
The dominance of smartphone mobile technology in 2008, the integration of social media and social networking user behaviour becoming the norm can be attributed to Twitter's growth.
Twitter still has a long way to go. The ‘Social Networking and Forums’ communications category for week ending 17 January 2009 ranks Twitter as 23rd based on site visits – only 0.24% for the category. Facebook sustains its leading position, with nearly 38% of site visits, twice as many as YouTube and four times more than predecessor Bebo.
"Twitter receives the largest amount of its traffic from the USA, but its penetration is greater in the UK market," said Robin Goad, a research director at Hitwise.
"However, the US may overtake the UK the week following the surge in Tweets during Barack Obama's inauguration. The new American President is already the most followed person on Twitter."
RELATED LINKS:
Cx3 blog entry: Twitter flies Hudson plane around the world
Cx3 blog entry: 2008-2009 mobile trends
Cx3 blog entry: BBC sports Olympic map Twitters for gold
Cx3 blog entry: Facebook, the influential social networking book face
Hitwise research director Heather Dougherty said "A big driver of traffic to Twitter last week was around the US Airways plane crash in to the Hudson River last Thursday, driving many posts and updates about the situation." The first picture of the crash was posted to TwitPic, and has sparked a new era of citizen journalism.
The dominance of smartphone mobile technology in 2008, the integration of social media and social networking user behaviour becoming the norm can be attributed to Twitter's growth.
Twitter still has a long way to go. The ‘Social Networking and Forums’ communications category for week ending 17 January 2009 ranks Twitter as 23rd based on site visits – only 0.24% for the category. Facebook sustains its leading position, with nearly 38% of site visits, twice as many as YouTube and four times more than predecessor Bebo.
"Twitter receives the largest amount of its traffic from the USA, but its penetration is greater in the UK market," said Robin Goad, a research director at Hitwise.
"However, the US may overtake the UK the week following the surge in Tweets during Barack Obama's inauguration. The new American President is already the most followed person on Twitter."
RELATED LINKS:
Cx3 blog entry: Twitter flies Hudson plane around the world
Cx3 blog entry: 2008-2009 mobile trends
Cx3 blog entry: BBC sports Olympic map Twitters for gold
Cx3 blog entry: Facebook, the influential social networking book face
Monday, 23 June 2008
The power of webstats analytics: Driving directional development
So you've integrated Google Analytics into your website...you've checked-off the 'to do' task, so now you can get back to concentrating on your day job managing all the other projects on your books. Then the dreaded day comes, the CEO calls you up and asks "how's the website? What are the stats like?" - panic sets in: where are the login details?; Did I remember to write them down?; The agency, can they access the stats?; If I don't get website stats to the CEO by the end of the week - my job, my mortgage, my...I need a drink!
OK, so a bit of an exaggeration, but the scenario of evidencing website communication effectiveness within today's business environment is very real. Proudly bathing in the quantity of visitors that reach your site, or frustratingly tutting the tumbleweed when visitor targets are not met is superficially short-sighted. A truer picture emerges when measured analysis of recorded website stats is undertaken, which often throws up a few nasty and nice surprises.
Key to website analytics is being able to keep on top of the data - ensuring that webstats data is monitored on a monthly basis and recorded. Get this secured, then the foundation is there to start understanding a website's quantitive statistics and recorded user behaviour, and how the two interact.
Clear KPI drivers need to be agreed that govern the effectiveness of the website as a communication - awareness of corporate messaging; goal conversions; sales leads; e-commerce spend; search reach...the list could go on, but once this is base-lined, the power of analytics is realised as an influential reference for communication development.
A website is normally one communication within a larger communication mix. In approaching analytics, it is important not to take an isolated look at the website as more often than not, PR campaigns, recruitment drives, fiscal announcements, events communication or 'unexpected happenings' will have an impact website usage. A known communications matrix referenced in parrallel to analytics data, will build-up the bigger picture on where the website sits in the communications mix, its share within the mix and how other channel communications interact with it.
All this and we've not done any analysis yet, and quite right too. In order to maximise upon the value of webstats analytics, a holistic approach is required that absorbs the wider communication landscape. Once this is a known, targeted analysis can be undertaken, conclusions reached and recommendations made that drive directional development of not just the website, but the communication mix as a whole.
I did say webstats analytics is powerfully influential, didn't I?
OK, so a bit of an exaggeration, but the scenario of evidencing website communication effectiveness within today's business environment is very real. Proudly bathing in the quantity of visitors that reach your site, or frustratingly tutting the tumbleweed when visitor targets are not met is superficially short-sighted. A truer picture emerges when measured analysis of recorded website stats is undertaken, which often throws up a few nasty and nice surprises.
Key to website analytics is being able to keep on top of the data - ensuring that webstats data is monitored on a monthly basis and recorded. Get this secured, then the foundation is there to start understanding a website's quantitive statistics and recorded user behaviour, and how the two interact.
Clear KPI drivers need to be agreed that govern the effectiveness of the website as a communication - awareness of corporate messaging; goal conversions; sales leads; e-commerce spend; search reach...the list could go on, but once this is base-lined, the power of analytics is realised as an influential reference for communication development.
A website is normally one communication within a larger communication mix. In approaching analytics, it is important not to take an isolated look at the website as more often than not, PR campaigns, recruitment drives, fiscal announcements, events communication or 'unexpected happenings' will have an impact website usage. A known communications matrix referenced in parrallel to analytics data, will build-up the bigger picture on where the website sits in the communications mix, its share within the mix and how other channel communications interact with it.
All this and we've not done any analysis yet, and quite right too. In order to maximise upon the value of webstats analytics, a holistic approach is required that absorbs the wider communication landscape. Once this is a known, targeted analysis can be undertaken, conclusions reached and recommendations made that drive directional development of not just the website, but the communication mix as a whole.
I did say webstats analytics is powerfully influential, didn't I?
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