This week saw Domino’s Pizza’s social media reputation management go into overdrive in order to prevent a global toppling of the Domino’s Pizza brand.
A couple of employees in one of its franchises filmed themselves interfering with food that was supposedly destined for customers - the Domino's videos were then posted on You Tube. The YouTube videos were picked-up by the Good As You blog, which has subsequently become in active conversation with Tim McIntyre - Vice President of Communications at Domino’s pizza.
To further counter the negative impact that the Domino's videos may have on its brand, questions are currently being answered on the Domino’s Twitter site in an attempt to quash concerns from its customers.
It shows that the domino effect (unfortunate, but apt naming) is alive and well with extra cheese on top when the social media conversation goes sour, however, Domino’s Pizza have clearly shown how to leverage social media vehicles in order to manage its brand reputation when damage limitation is required on a global scale.
RELATED LINKS:
Cx3 blog entry: Social media heads are round, is yours?
Cx3 blog entry: How social is your conversation?
Cx3 blog entry: Twitter, Stephen Fry and halibut
Cx3 blog entry: The growth of Twitter
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