Corporate and business communications specialists, Radley Yeldar (RY), work with Lloyds Banking Group’s Corporate Responsibility team and this year, they have developed a best-in-class online CR report.
The bank has many compelling Corporate Responsibility stories to tell, and they have taken the opportunity to communicate these stories simply in an engaging online format and with factual clarity, backed-up by supporting statistics and data.
RY's approach embraces the online channel and the opportunities for engagement, interaction and dialogue.
The online report purposefully uses interactive features enabling the exploration of content and strong sign-posting that directs users to related content. Pull-out facts and figures substantiate Lloyds Banking Group’s Corporate Responsibility credentials at a glance. An engaging and interactive approach is sustained when telling Lloyds Banking Group’s stories using inviting colour photography that encourages users to drill down to simple introductory teasers, and then the more detailed story itself.
Content can be shared via users’ choice social media channels by using a ‘share this’ feature integrated into the site. Throughout the site, a series of real-time polls have been integrated that start to open dialogue with audiences and opinions shared. The 16 polls across the site provide a simple route for audiences to express their opinions on Corporate Responsibility issues and in the first five days of the site going live have received more than 1,800 votes.
Elaine Cohen, co-founder of Beyond Business Ltd, has also commented positively on her CSR for HR blog appreciation for the inclusion of an 'HR Directors Introduction' in Lloyds Banking Group's CR report:
"Lloyds [Banking Group] clearly have an appreciation of CSR for HR. Let's hope this is the beginning of a new (tidal) wave of visible HR partnership in CSR-HR business practices and reporting".
Take a look at Lloyds Banking Group's Corporate Responsibility Report 2009.
RELATED LINKS:
CSR for HR blog entry: At last an HR Director speaks out on CSR
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