Cx3: Big Brother's social media future

As an unashamed Big Brother fan (I indulge in its banality), and knowing for a while that Endomol's contract with Channel 4 was due to end in 2010 the recent spin targeted at Joe Public raising the prominance of a ratings slump was an amusing move in managing expectations.

I was interested to read Wildonion's insider thoughts on the subject and I totally concur with the opportunities mentioned that Endemol has for social network affiliation.

As Wildonion says "It [Big Brother] has a young audience. That audience don’t really watch too much TV", therefore, target the channels that they do access - does Endemol even need a traditional TV broadcaster to facilitate this? What we see today are managed bite-sized chunks of happenings in the house of what a Channel 4 producer wants a TV audience to see that supposedly makes good television and is an attempt to sustain TV viewing figures - but for what audience?

Big Brother started as a social experiment - a group of people cut off from the outside world and how they behaved over a period of time. As we all know, the programme became a perceived avenue for celebrity stardom. However, two interesting things happened this year that should not be overlooked:

- Firstly, the outside world came into the house for the first time in the form of a few 'celebrity gossip magazines', within which housemates were featured - their reactions were televised and it was a refreshing flashback to the original social experiment ethos of the first series.
- Secondly, conversations were encouraged by allowing housemates to discuss nominations.

In the future, why not give housemates ongoing access to social media whilst in the house so that they can view the conversations being said about them in the outside world - would this change an individual's behaviour in order to manage their own self's brand reputation? Housemates could engage with social media by recording their own diary-cam videos to upload to YouTube, they could write blog posts or interact with Twitter.

Ten year's after Big Brother started, social interactions have changed with the advances of social media. Therefore, it is these social media interactions that Big Brother needs to experiment upon again.

RELATED LINKS:
Big Brother - end of an era. Don't be so daft

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