Cx3: 2010 Facebook and Twitter demographics

Source: Digital Surgeons

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Cx3: Connected devices from Nielsen

Nielsen's study on 'The Increasingly Connected Consumer: Connected Devices' provides interesting insight on smartphone, tablet, e-book user behaviour.

'The Increasingly Connected Consumer' is a study intended to get a better understanding of the consumers purchasing Apple iPads, Amazon Kindles and other similar gadgets and how they are using them. The study takes a look at demographics, changes in behaviour, the content that people engage with and thier responsiveness to advertising.

Key statistics:

- Tablets is still a nascent market favoured by early adopters. In the US, 25% own a smartphone, 8% have netbooks, 6% have e-readers and 4% have tablets. Early adopters of technology favour tablets, and tablet owners own more connected devices

- Tablets are passed around more than smartphones or e-readers. 46% of people allow others to use their tablet, compared to 34% of smartphone owners and 33% of e-reader users

- 63% of iPad owners are under 35 years old, and nearly two-thirds of iPad owners are male. 47% of owners of Amazon's Kindle e-book reader are under 35, and 52% are male



- 91% of iPad owners have downloaded an app. The study revealed the most popular categories of paid apps downloaded include: Games (62%); Books (54%); Music (50%); Shopping (45%); News & Headlines (45%). For a full list, click on the chart to the left.


- iPad owners spend a longer amount of time engaged with content. The study compared iPad and iPhone devices and it was identified that a greater percent of weekday length of time per session across content categories was spent by iPad owners.

- Connected devices owners as a group are comfortable with mobile advertising, however, iPad users are much more receptive and are more likely to make a purchase



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Connected Devices: iPads, Kindles, Smartphones and the Connected Consumer
Connected Devices: Does the iPad Change Everything?
Cx3 blog entry: Interact with your iPad
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Cx3 blog entry: Apple iPad overview

Cx3: Virgin Atlantic advert

My favourite advert on TV at the moment from Virgin Atlantic: 'Your airline's either got it or it hasn't' - Bondesque camp to the hilt.

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Cx3: About Radley Yeldar

Radley Yeldar communicating effectively...finding the right answers to ever more complex questions.

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Cx3: Foursquare times square equals...

...a massive great Foursquare tower in the middle of New York's Times Square!

The Foursquare advertisement has been erected over American Eagle’s Times Square store. It is reported that Foursquare has a deal with American Eagle opening it to multiple location brands, even though it’s already one of the retailers using Shopkick, a location-based rewards app for iPhone (see video below).



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Cx3: Ofcom communications report 2010

The average Briton spends almost half of their waking life using media and communications, data suggests.

The statistics from regulator Ofcom suggest people in the UK spend seven hours a day watching TV, surfing the net and using their mobile phones.

However, the average person actually squeezes in the equivalent of nearly nine hours of media and communications by multi-tasking on several devices.

The statistics come from industry sources and a survey of 1,138 adults.

The report also suggests that traditional media is holding its own.

Television still dominates people's media habits, with the average person spending around 3.8 hours watching television every day, it says.

"For the first time we have mapped the totality of communications use over one day," said Peter Philips of Ofcom.

The annual Communications Market Report says that the average person spends around 15 hours 45 minutes every day awake. Of this time, it says, the average person spends seven hours and five minutes "engaging in media and communications activities".

However, it found that most people are able to cram in even more by multi-tasking. For example, the report found that adults aged between 16 and 24 appeared to consume the least, spending just six hours and 35 minutes a day on the phone, laptop, radio or television.

But by multitasking - effectively using two or more devices at once - the survey found that young adults were able to squeeze the equivalent of nine hours 32 minutes worth of consumption into that time.

"They are taking up more and more communications activities but fitting them into the same amount of time," said James Thickett, director of market research and market intelligence at Ofcom.

He said this was largely due to the rise in the mobile internet and the use of smartphones.

"It has untethered people from being in one particular place."

The report says that the number of people using their phone to surf the web currently stands at 13.5m people. This has almost tripled since 2008, when the figure stood at 5.7m.

Concurrently, the use of mobile data has exploded, the report said, increasing by 240% between 2007 and 2009.

It suggested that, in part, much of this increase had been driven by one site - Facebook - which accounts for 45% of all mobile web use in the UK, followed by Google at 8%.

"All of the others have less than 4% market share," said Mr Philips.

Radio star

Facebook also dominates fixed line broadband use. The report says that social networking now accounts for nearly one-quarter of all time spent online, with Facebook accounting for the majority of traffic.

The majority of users of the site - and other networks - are between 16 and 34, although Ofcom said that there was a growing trend for older people to also sign up to the services.

The report also mapped the current state of broadband in the UK.

It suggests that internet take-up has now reached 73% in the UK, the majority of which is fixed broadband.

But despite the rise in new ways of accessing content, the report says that traditional media, such as TV and radio still dominate people's media habits,.

"TV still plays a central role in people's lives," said Mr Thickett. "We are watching more than at any time in the last five years."

Yet, despite the growth in online TV services and devices that allow people to record television, most shows were watched via traditional live broadcasts.

Radio also held its own, the survey said.

Although listening has gone down slightly, the number of people able to access radio services was at an all time high, at 91%.

"It is still a very important medium for people," said Mr Thickett.

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BBC new story: Ofcom report highlights 'multi-tasking media users'
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Cx3: Alice for the iPad

This 'Alice for the iPad' video has been around a while, but just found it again - and still love it! It not just demonstrates how a classic book can get a new digital lease of life, but it also provides plentiful interactive inspiration for other iPad communication solutions.

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Cx3: 2010 Social Networking Map - stats

Another map to communicate the social networking landscape (click on the map to enlarge), but I rather like this one - maybe it is the Tolkeinesque 'Middle Earth' expanses, just begging to be explored.

Last month, Cx3 blog posted 'If Facebook was a country'. The 2010 Social Networking Map adds 'populations' to a few more 'countries' - The estimated number of users per designated network as detailed on the map are as follows:

- Facebook: 500 million
- Habbo: 178 million
- Myspace: 125 million
- Bebo: 117 million
- Friendster: 115 million
- Twitter: 114 million
- Orkut: 100 million
- Hi5: 70 million

OK, Frodo Baggins is now eating second breakfast and all set for a quest.

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Cx3: Sound CR storytelling

Corporate and business communications specialists, Radley Yeldar (RY), work with Lloyds Banking Group’s Corporate Responsibility team and this year, they have developed a best-in-class online CR report.

The bank has many compelling Corporate Responsibility stories to tell, and they have taken the opportunity to communicate these stories simply in an engaging online format and with factual clarity, backed-up by supporting statistics and data.

RY's approach embraces the online channel and the opportunities for engagement, interaction and dialogue.

The online report purposefully uses interactive features enabling the exploration of content and strong sign-posting that directs users to related content. Pull-out facts and figures substantiate Lloyds Banking Group’s Corporate Responsibility credentials at a glance. An engaging and interactive approach is sustained when telling Lloyds Banking Group’s stories using inviting colour photography that encourages users to drill down to simple introductory teasers, and then the more detailed story itself.

Content can be shared via users’ choice social media channels by using a ‘share this’ feature integrated into the site. Throughout the site, a series of real-time polls have been integrated that start to open dialogue with audiences and opinions shared. The 16 polls across the site provide a simple route for audiences to express their opinions on Corporate Responsibility issues and in the first five days of the site going live have received more than 1,800 votes.

Elaine Cohen, co-founder of Beyond Business Ltd, has also commented positively on her CSR for HR blog appreciation for the inclusion of an 'HR Directors Introduction' in Lloyds Banking Group's CR report:

"Lloyds [Banking Group] clearly have an appreciation of CSR for HR. Let's hope this is the beginning of a new (tidal) wave of visible HR partnership in CSR-HR business practices and reporting".

Take a look at Lloyds Banking Group's Corporate Responsibility Report 2009.

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Cx3: Cadbury's spots v stripes

Cadbury's spots v stripes is my favourite advert on TV at the moment and is part of the wider integrated campaign tying in the reach of broadcast media with incentivised online data capture, game play and viral social media.

Which side will you join? Go on, give it a glass and a half and take a side - play the Cadbury's spots v stripes game.





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Cx3: Planting a seed simply - video

Absolutely loving the simplicity of this video telling the story of the lifecycle of a seed. Beautifully executed and engaging.

See below a video of the 'The Making of the Seed' - cool stuff.

Cx3: If Facebook was a country - stats

In the week that Facebook is hitting the 500 million users milestone, let's take a look at some Facebook statistics.

To put this 500 million users figure into some context. If Facebook was a country, its population would be the third largest in the world - behind China and India, and ahead of the United States in fourth place.

Currently, the country with the fastest growing Facebook population is China with a 47.02% growth rate. In fact, Asia dominates most of the top ten fastest growing Facebook populations.


Specifically in the United Kingdom, there is around 27,000,000 Facebook users (the greatest number outside of the USA) with a propensity of users in the 18 to 24 and 25 to 34 age range - click on the charts to the right for gender/age demographics for Facebook in the UK.

For more geographic and demographic Facebook statistics, visit CheckFacebook.com. It is a great interactive tool that gives some very insightful stats. Geek head now safely back in its box.

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Cx3: The growth of cloud computing

Cx3: 47% of investors read financial blogs

Stat of the week: 47% of institutional investors read financial blogs for investment research and ideas; 20% of them have even used blog research to execute a recommendation or investment decision. (The Brunswick Group).

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Cx3: Attention grabbing purple cow

London's South Bank - Is it a cow? Is it a bull? Is it a bit of both? Whichever way it's literally purple, grabbed my attention, made me laugh, I took the photo, shared it on Twitter and posted it on my blog. Nice purple cow...moo!

Cx3: Get your racy Calvin Klein ad

Whilst we are talking 'fashion', Burberry is not the only fashion brand to be embracing digital. Calvin Klein Jeans has replaced three of its billboards in New York and Los Angeles with a bright red QR code and the words “Get It Uncensored.”

Snap the QR code on your smartphone (go on, try it), and get a racy 40-second Calvin Klein Jeans commercial featuring models Lara Stone, “A.J.,” Sid Ellisdon, Grayson Vaughan and Eric Anderson. After viewing, share the QR code on Facebook and Twitter.

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Cx3: The digital renaissance of Burberry

UK luxury group Burberry announces a forecast beating 24 percent rise in first-quarter underlying revenue. Reuters TV takes a look at how the 154-year-old brand is using technology to connect with consumers.
Watch the video from Reuters TV: The digital renaissance of Burberry
Christopher Bailey, Burberry's Chief Creative Director, is credited with connecting the Burberry brand with digital technology and e-commerce.
Burberry supports the launch of its 2010 Autumn/Winter collection with an interactive 3D-campaign on their website that enables the user to view the collection from multiple angles by just moving the mouse - simple, and not a chav in sight!
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Cx3: Interact with your iPad

So, I purchased an iPad yesterday...yey! I had clear thoughts on how and what I intended to use it for. Less than 24 hours later, and the iPad's intuitive interaction design and the interest from a circle of friends has generated unexpected user behaviour.

I intended to use the iPad to access the Internet and email, listen to music, watch videos, share photos, write blog articles remotely - all of which I have done already.

However, in addition to this, my creative side has been unexpectedly explored and I've doodled a few pictures (see left), relaxed with a few games of backgammon, shared a game of Scrabble with friends in the local park and badly played 'flight of the bumble bee' on Magic Piano's app (which is my left hand, again?).

Genuinely, in a short space of time, the iPad effortlessly challenged my own preconceived user behaviour, connected me with the iPad in a way I wasn't expecting and the iPad became a focal point for enabling social interaction with others.

The iPad truly is a revolutionary cornerstone driving interactive communications.

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Cx3: The social media content grid

Our friends at JESS3 have worked-up another infographic to help demistify the ever moving social media landscape. It is meant to help organisations figure out (and work through) oft-asked, burning questions about social media such as:

1. Which platform works best for what we are trying to achieve?
2. Where does social media figure in the purchase funnel/sales cycle?
3. Who should "own" social media?
4. How can we utilize social channels outside of just Facebook and Twitter?

Along the X-axis, they've plotted the purchase funnel: from awareness to consideration (and ultimately conversion and advocacy). Along the Y-axis, they've plotted to what extent their should be organisational input, oversight and control - and to what extent employees should be leading the charge to create content.

More information on the content grid can be found on JESS3's blog.

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Cx3: BBC iPlayer and Facebook link

The BBC will forge closer links with social networking firms this week when it unveils a new version of its catch-up television service iPlayer that integrates with Facebook and Twitter.

The corporation is trying to strike a more conciliatory tone over its digital expansion plans after coming under fire from commercial rivals, which accuse it of attempting to colonise the web.

The BBC is proposing to close or merge half of its sites by 2012 and cut its £135m online budget by 25%. But the launch of a range of iPhone applications has been held up by the BBC Trust after the complaints.

The iPlayer remains central to the BBC’s digital push, however. There were 118m viewer and listener requests to the service in March, including 84m to watch television programmes. The new version will let users share what they are watching with Facebook friends or comment via Twitter.

“We want to do fewer things even better,” said Erik Huggers, the BBC’s director of future media and technology. He added that the new iPlayer would be more “simple, personal and connected”. “We must no longer try to do everything online but focus on delivering genuinely world-class services like the BBC iPlayer.”

Last week Project Canvas, a BBC-led plan to bring internet television to the masses, avoided an Office of Fair Trading investigation despite being attacked by BSkyB and Virgin Media. By combining Freeview with a broadband connection, catch-up services such as iPlayer and ITV Player will be more widely available on television sets.

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Cx3: One million Apple iPads sold

Based on the the quotes from Steve Jobs, Apple's iPad is exceeding market penetration expectations to deliver a serious interactive communications platform:

“One million iPads in 28 days—that’s less than half of the 74 days it took to achieve this milestone with iPhone,” said Steve Jobs, Apple’s CEO. “Demand continues to exceed supply and we’re working hard to get this magical product into the hands of even more customers.”

Engaging interactive multi-dimensional digital comms are the 'here and now', and businesses should be aware that interactivity will very quickly become the expected stakeholder norm.

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Cx3: Apple iPad overview

Not that I try to be swayed by sales pitches, but the Apple iPad does appear to be extraordinarily simple and a beautifully executed user experience that takes interactive communications to another level. Very excited about this.