Shaping the future of social media, the Social Networking World Forum is being held at the Olympia Conference Centre, London on 9th and 10th March 2009. The event includes:
- Two day conference dedicated to social networking.
- Co-located conference on - mobile social networking.
- Featuring key speakers from global brands, organisations, social networking publishers and developers, pioneering social media leaders, top agencies, content producers plus many more.
- Joint exhibition combining social networking and mobile social networking formats.
- Evening Networking Reception co-hosted with Mashable.
- Co-hosted workshops from the Facebook Developers Garage.
- Free to attend exhibition only pass available.
Make a booking for the Social Networking World Forum
RELATED LINKS:
Cx3 blog entry: The growth of Twitter
Cx3 blog entry: 2008-2009 mobile trends
Cx3 blog entry: Facebook, the influential social networking book face
Cx3 blog entry: Generation Y communicate, unite and shout
Saturday, 31 January 2009
Friday, 30 January 2009
Cx3: Twitter, Stephen Fry and halibut
Twits, Tweets and Twitterati are infectiously spreading at epidemic paces. Yet, the diarrhoeic verbal that Twitter generates is completely aligned to today’s disposable and celebrity-driven society.
Famous celebrity Twitterers/Tweeters such as Stephen Fry and Andy Murray have been pinpointed as advocates of Twitter. Stephen Fry ranted on Twitter today:
“Papers are asking me to write articles on Twitter. I've declined. Twittermania will calm down I hope. Forgive multiple tweets, but…I just know, although I don't read papers, that the "arentcha just sick of Twitter?" "Who cares what Fry ate?" articles will begin…Even though the only people talking about Twitter are the papers, the rest of us are just quietly doing it. It'll calm down though…and we'll be able to get on with it without all this nonsense. Rant over. XX”
Do I want Stephen Fry to tell me “I had halibut for lunch. I'll tweet you my dinner menu in a hour”? Well, why not! It is no different from a candid celebrity picture appearing in Heat magazine with the exception it is coming from the celebrity themselves rather than chasing paparazzi or a hungry journalist.
The day will probably come when a celebrity will try to go to court for invasion of privacy – but hey guys, check your privacy permissions.
Stephen Fry’s dinner menu came through an hour later: “The Ivy Club offered splendid squid followed by smoked haddock. Having a fish n seafood splurge at the moment. Quick dinner, home to bed x.”
RELATED LINKS:
Cx3 blog entry: The growth of Twitter
Cx3 blog entry: Twitter flies Hudson plane around the world
Cx3 blog entry: BBC sports Olympic map Twitters for gold
Famous celebrity Twitterers/Tweeters such as Stephen Fry and Andy Murray have been pinpointed as advocates of Twitter. Stephen Fry ranted on Twitter today:
“Papers are asking me to write articles on Twitter. I've declined. Twittermania will calm down I hope. Forgive multiple tweets, but…I just know, although I don't read papers, that the "arentcha just sick of Twitter?" "Who cares what Fry ate?" articles will begin…Even though the only people talking about Twitter are the papers, the rest of us are just quietly doing it. It'll calm down though…and we'll be able to get on with it without all this nonsense. Rant over. XX”
Do I want Stephen Fry to tell me “I had halibut for lunch. I'll tweet you my dinner menu in a hour”? Well, why not! It is no different from a candid celebrity picture appearing in Heat magazine with the exception it is coming from the celebrity themselves rather than chasing paparazzi or a hungry journalist.
The day will probably come when a celebrity will try to go to court for invasion of privacy – but hey guys, check your privacy permissions.
Stephen Fry’s dinner menu came through an hour later: “The Ivy Club offered splendid squid followed by smoked haddock. Having a fish n seafood splurge at the moment. Quick dinner, home to bed x.”
RELATED LINKS:
Cx3 blog entry: The growth of Twitter
Cx3 blog entry: Twitter flies Hudson plane around the world
Cx3 blog entry: BBC sports Olympic map Twitters for gold
Sunday, 25 January 2009
Cx3: The growth of Twitter
Over the past twelve months, the use of Twitter has grown by nearly 1,000%, according to industry analysts HitWise. The Twitter site jumped from 2,953rd most popular site in the UK in 2008 to 291st as of mid-January 2009.
Hitwise research director Heather Dougherty said "A big driver of traffic to Twitter last week was around the US Airways plane crash in to the Hudson River last Thursday, driving many posts and updates about the situation." The first picture of the crash was posted to TwitPic, and has sparked a new era of citizen journalism.
The dominance of smartphone mobile technology in 2008, the integration of social media and social networking user behaviour becoming the norm can be attributed to Twitter's growth.
Twitter still has a long way to go. The ‘Social Networking and Forums’ communications category for week ending 17 January 2009 ranks Twitter as 23rd based on site visits – only 0.24% for the category. Facebook sustains its leading position, with nearly 38% of site visits, twice as many as YouTube and four times more than predecessor Bebo.
"Twitter receives the largest amount of its traffic from the USA, but its penetration is greater in the UK market," said Robin Goad, a research director at Hitwise.
"However, the US may overtake the UK the week following the surge in Tweets during Barack Obama's inauguration. The new American President is already the most followed person on Twitter."
RELATED LINKS:
Cx3 blog entry: Twitter flies Hudson plane around the world
Cx3 blog entry: 2008-2009 mobile trends
Cx3 blog entry: BBC sports Olympic map Twitters for gold
Cx3 blog entry: Facebook, the influential social networking book face
Hitwise research director Heather Dougherty said "A big driver of traffic to Twitter last week was around the US Airways plane crash in to the Hudson River last Thursday, driving many posts and updates about the situation." The first picture of the crash was posted to TwitPic, and has sparked a new era of citizen journalism.
The dominance of smartphone mobile technology in 2008, the integration of social media and social networking user behaviour becoming the norm can be attributed to Twitter's growth.
Twitter still has a long way to go. The ‘Social Networking and Forums’ communications category for week ending 17 January 2009 ranks Twitter as 23rd based on site visits – only 0.24% for the category. Facebook sustains its leading position, with nearly 38% of site visits, twice as many as YouTube and four times more than predecessor Bebo.
"Twitter receives the largest amount of its traffic from the USA, but its penetration is greater in the UK market," said Robin Goad, a research director at Hitwise.
"However, the US may overtake the UK the week following the surge in Tweets during Barack Obama's inauguration. The new American President is already the most followed person on Twitter."
RELATED LINKS:
Cx3 blog entry: Twitter flies Hudson plane around the world
Cx3 blog entry: 2008-2009 mobile trends
Cx3 blog entry: BBC sports Olympic map Twitters for gold
Cx3 blog entry: Facebook, the influential social networking book face
Sunday, 18 January 2009
Cx3: Twitter flies Hudson plane around the world
This week, the expert landing of the Hudson river plane crash was captured by Twitterer (a noun used by the BBC) Janis Krums and uploaded to the social networking site via his mobile phone. His remarkable Twitter picture of the Hudson plane crash instantaneously became an iconic representation of the arrival of social network reporting and raised the profile of Twitter as a global communications network.
Citizen journalism is not a new phenomenon, but what has got the media industry reeling is the fact that traditional reporting media channels were beaten at their own game as they struggled to broadcast the story. Mobile technology combined with social networking consumer behaviour and a newsworthy event has propelled an age of accessible consumer-driven journalism.
The BBC advocates these emerging communication channels and integrated Twitter into its online reporting of the 2008 Olympic Games in Beijing. Also, Robert Peston’s BBC blog became a credible source of information for the unfolding ‘credit crunch'. Other media heavyweights can only follow suit and embrace new media channels in order to attain maximum audience reach.
This does raise the question, to what extent are these new channels going to become the norm? Currently, event-based reporting leverages the viral nature of social networking, and the popularity of social networking providers (e.g. Twitter) piggy-back off of this, but will social networking ever take over traditional media channels?
RELATED LINKS:
Cx3 blog entry: 2008-2009 mobile trends
Cx3 blog entry: BBC sports Olympic map Twitters for gold
Cx3 blog entry: iPhone driving growth in mobile internet usage behaviour
Tuesday, 13 January 2009
Cx3: 2008 - 2009 mobile trends
2008 was the year of the smartphone
The last 12 months has seen the launch of iconic devices such as the iPhone 3G, Google G1, Blackberry Storm and Nokia N97. 2008 also saw the emergence of the electronic ecosystems needed to get the most out of such handsets. However, the popularity of these devices has brought to light several problems that look set to become acute in 2009.
2008 mobile success factors
- Consumer social networking behaviour. Access to popular social networking sites such as Facebook, MySpace and Bebo.
- Applications. Applications introduced a new content category. Apple said more than 100 million applications had been downloaded from its App Store between July and September.
- Speed. 3G started to deliver on its promise and has been attributed to the use of a technology known as High Speed Packet Access (HSPA) - the original 3G service, but on steroids. The service speed is set to increase with the introduction of HSPA+ in 2009, which allows up to 42Mbps (the maximum at the moment is 7.2Mbps in the UK).
2009 mobile switch-off expected
Mobile analysts CCS Insight predict 2009 will see sales of handsets shrink. They say this slowdown could be blamed on the global economic downturn that will hit every part of the mobile industry.
Handset sales look set to dip in 2009 following years of growth. As a result it is essential mobile operators ensure that greater numbers of people pay for data traffic.
Read full article on BBC: Smartphones drive mobile markets
RELATED LINKS:
Cx3 blog entry: Google G1 or Apple i-Phone...fight!
Cx3 blog entry: Apple iPhone App Store success reported
Cx3 blog entry: iPhone driving growth in mobile internet usage behaviour
The last 12 months has seen the launch of iconic devices such as the iPhone 3G, Google G1, Blackberry Storm and Nokia N97. 2008 also saw the emergence of the electronic ecosystems needed to get the most out of such handsets. However, the popularity of these devices has brought to light several problems that look set to become acute in 2009.
2008 mobile success factors
- Consumer social networking behaviour. Access to popular social networking sites such as Facebook, MySpace and Bebo.
- Applications. Applications introduced a new content category. Apple said more than 100 million applications had been downloaded from its App Store between July and September.
- Speed. 3G started to deliver on its promise and has been attributed to the use of a technology known as High Speed Packet Access (HSPA) - the original 3G service, but on steroids. The service speed is set to increase with the introduction of HSPA+ in 2009, which allows up to 42Mbps (the maximum at the moment is 7.2Mbps in the UK).
2009 mobile switch-off expected
Mobile analysts CCS Insight predict 2009 will see sales of handsets shrink. They say this slowdown could be blamed on the global economic downturn that will hit every part of the mobile industry.
Handset sales look set to dip in 2009 following years of growth. As a result it is essential mobile operators ensure that greater numbers of people pay for data traffic.
Read full article on BBC: Smartphones drive mobile markets
RELATED LINKS:
Cx3 blog entry: Google G1 or Apple i-Phone...fight!
Cx3 blog entry: Apple iPhone App Store success reported
Cx3 blog entry: iPhone driving growth in mobile internet usage behaviour
Saturday, 10 January 2009
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