Thursday, 9 August 2012
Cx3: Win a Google gold
Win your own gold medal with this great interactive Slalom Canoe Google Doodle game, continuing Google's ongoing celebration of the London 2012 Olympics.
RELATED LINKS:
Cx3: Musical Google Doodle
Monday, 23 July 2012
Cx3: iPad magic Stockholm PR
Came across this fabulous iPad presentation promoting Stockholm...just watch and be amazed.
Similar approaches to integrating illusion techniques with technology using infra-red sensors, canvas projections and connected device applications are disclosed by 'cyber-illusionist' Marco Tempest.
A bit of fun, or serious attention grabbing awareness?
Monday, 11 June 2012
Cx3: The Nimblists are coming
I came across an article in the Architects Journal
today, ‘King’s Grove, Peckham, South London, by Duggan Morris Architects’ - completely unrelated, with the exception of a quote that stood out:
“The Nimblists are coming: architects who can spot an opportunity where others might not. They practice Nimblism, good architecture wrought from unlikely circumstances”.
Being opportunistically nimble is more relevant today
than ever before (and not just restricted to the domain of architects). The
number of business start-ups fell in 2011, and governmental schemes introduced in 2012 dominate
an entrepreneurial tone for economic growth opportunities.
Applying nimblism to communications, simply turn to current
real-time big data technology drivers that are transforming interactions with stakeholders.
Targeted communications based upon speedy in-memory analysis, with the intention of leveraging a
competitive advantage, and resultant shareholder value.
Our own nimblistic behaviour, driven by social
media growth and a preference for mobile platforms has changed brand loyalty
paradigms. Does value-based sustainable loyalty commitment exist any more? Or,
is today’s loyalty driven by potentially spurious influence accessed on the fly?
Either way, the influence of nimblism in
technology driven communications and consumer behavioural science, is speedily making
its mark.
RELATED LINKS:
Cx3: The growth of cloud computing
Tuesday, 5 June 2012
Cx3: Diamond showcase
The past four days has seen a carefully orchestrated journey for the Queen's Diamond Jubilee, telling a story of British Tradition, History, Culture and Youth.
Tradition:
Saturday 2 June: The Queen attended the traditional sporting spectacle that is the Epsom Derby. Her unashamed love of horses celebrated at the annual event with added pomp and ceremony, which introduced the extended bank holiday festivities.
History:
Sunday 3 June: The Jubilee pageant tried to re-create the historic Canalleto painting, The Thames London, by accumulating 1,000 boats on the river itself. A spectacle that would have had more impact if the typical British wet weather hadn't dampened the occasion, and unfortunate infrastructure planning halted traveling spectators. Us Brits 'Keep Calm and Carry On', though.
Culture:
Monday 4 June: A magnificent eclectic 'pop concert', organised by Gary Barlow, showcasing tolerance for creative disruption connecting music, comedy, art and architecture. The streets were conquered by the masses, music climbed atop Buckingham Palace and art quite literally graffitied upon its walls. Global Twitter trends for #jubileeconcert, #giverobbrydonaknighthood, Kylie and Elton were on an equal footing.
Youth:
Tuesday 5 June: Today focused on sustained values at a commemorative service inside St. Pauls Cathedral. The presence of the younger royals was more prominent and the cream of Britain's youth were presented for lunch, defining the positive qualities of the country's future generation.
On the whole, an expert PR exercise for Britain by the Royal family firmly focusing the expectations of the world's eyes on London in preparation for the Olympics (with a few learnings along the way). God bless you ma'am.
RELATED LINKS:
Cx3: Royal Change Management
Cx3: London calling
Friday, 1 June 2012
Cx3: Ben Eine Communicates
Ben Eine works on 'Communicate', which reads: 'To express thoughts or feelings easily and effectively', for his exhibition at The Lowry gallery, Salford. The exhibition runs from 2 June to 16 September 2012. More pictures of Ben Eine's work taking shape for the exhibition can be seen at www.einesigns.co.uk. Looks amazing.
Sunday, 27 May 2012
Cx3: Burberry digital drivers
Angela Ahrendts, Burberry Chief Executive Officer, discusses the drivers behind the Group's performance for the full year ending 31 March 2012. Digital strategy maximising social channels and immersive digital environments still driving retail growth for the luxury brand.
RELATED LINKS:
Cx3: Burberry digital runway
Cx3: The digital renaissance of Burberry
Wednesday, 23 May 2012
Cx3: Musical Google Doodle
Again, Google create a great interactive musical Google Doodle to celebrate the birthday of electronic music pioneer Bob Moog. You can record and playback your musical efforts - wonder how many people's first choice will be to play Happy Birthday. Explore your musical talents at Bob Moog Google Doodle.
Monday, 21 May 2012
Cx3: Pepsi football champions
I bet Pepsi are loving Chelsea Football Club's Champions League win ;-)
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