Cx3: 2010 Facebook and Twitter demographics

Source: Digital Surgeons

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Cx3: Connected devices from Nielsen

Nielsen's study on 'The Increasingly Connected Consumer: Connected Devices' provides interesting insight on smartphone, tablet, e-book user behaviour.

'The Increasingly Connected Consumer' is a study intended to get a better understanding of the consumers purchasing Apple iPads, Amazon Kindles and other similar gadgets and how they are using them. The study takes a look at demographics, changes in behaviour, the content that people engage with and thier responsiveness to advertising.

Key statistics:

- Tablets is still a nascent market favoured by early adopters. In the US, 25% own a smartphone, 8% have netbooks, 6% have e-readers and 4% have tablets. Early adopters of technology favour tablets, and tablet owners own more connected devices

- Tablets are passed around more than smartphones or e-readers. 46% of people allow others to use their tablet, compared to 34% of smartphone owners and 33% of e-reader users

- 63% of iPad owners are under 35 years old, and nearly two-thirds of iPad owners are male. 47% of owners of Amazon's Kindle e-book reader are under 35, and 52% are male



- 91% of iPad owners have downloaded an app. The study revealed the most popular categories of paid apps downloaded include: Games (62%); Books (54%); Music (50%); Shopping (45%); News & Headlines (45%). For a full list, click on the chart to the left.


- iPad owners spend a longer amount of time engaged with content. The study compared iPad and iPhone devices and it was identified that a greater percent of weekday length of time per session across content categories was spent by iPad owners.

- Connected devices owners as a group are comfortable with mobile advertising, however, iPad users are much more receptive and are more likely to make a purchase



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Connected Devices: iPads, Kindles, Smartphones and the Connected Consumer
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Cx3: Virgin Atlantic advert

My favourite advert on TV at the moment from Virgin Atlantic: 'Your airline's either got it or it hasn't' - Bondesque camp to the hilt.

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Cx3: About Radley Yeldar

Radley Yeldar communicating effectively...finding the right answers to ever more complex questions.

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Cx3: Foursquare times square equals...

...a massive great Foursquare tower in the middle of New York's Times Square!

The Foursquare advertisement has been erected over American Eagle’s Times Square store. It is reported that Foursquare has a deal with American Eagle opening it to multiple location brands, even though it’s already one of the retailers using Shopkick, a location-based rewards app for iPhone (see video below).



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Cx3: Ofcom communications report 2010

The average Briton spends almost half of their waking life using media and communications, data suggests.

The statistics from regulator Ofcom suggest people in the UK spend seven hours a day watching TV, surfing the net and using their mobile phones.

However, the average person actually squeezes in the equivalent of nearly nine hours of media and communications by multi-tasking on several devices.

The statistics come from industry sources and a survey of 1,138 adults.

The report also suggests that traditional media is holding its own.

Television still dominates people's media habits, with the average person spending around 3.8 hours watching television every day, it says.

"For the first time we have mapped the totality of communications use over one day," said Peter Philips of Ofcom.

The annual Communications Market Report says that the average person spends around 15 hours 45 minutes every day awake. Of this time, it says, the average person spends seven hours and five minutes "engaging in media and communications activities".

However, it found that most people are able to cram in even more by multi-tasking. For example, the report found that adults aged between 16 and 24 appeared to consume the least, spending just six hours and 35 minutes a day on the phone, laptop, radio or television.

But by multitasking - effectively using two or more devices at once - the survey found that young adults were able to squeeze the equivalent of nine hours 32 minutes worth of consumption into that time.

"They are taking up more and more communications activities but fitting them into the same amount of time," said James Thickett, director of market research and market intelligence at Ofcom.

He said this was largely due to the rise in the mobile internet and the use of smartphones.

"It has untethered people from being in one particular place."

The report says that the number of people using their phone to surf the web currently stands at 13.5m people. This has almost tripled since 2008, when the figure stood at 5.7m.

Concurrently, the use of mobile data has exploded, the report said, increasing by 240% between 2007 and 2009.

It suggested that, in part, much of this increase had been driven by one site - Facebook - which accounts for 45% of all mobile web use in the UK, followed by Google at 8%.

"All of the others have less than 4% market share," said Mr Philips.

Radio star

Facebook also dominates fixed line broadband use. The report says that social networking now accounts for nearly one-quarter of all time spent online, with Facebook accounting for the majority of traffic.

The majority of users of the site - and other networks - are between 16 and 34, although Ofcom said that there was a growing trend for older people to also sign up to the services.

The report also mapped the current state of broadband in the UK.

It suggests that internet take-up has now reached 73% in the UK, the majority of which is fixed broadband.

But despite the rise in new ways of accessing content, the report says that traditional media, such as TV and radio still dominate people's media habits,.

"TV still plays a central role in people's lives," said Mr Thickett. "We are watching more than at any time in the last five years."

Yet, despite the growth in online TV services and devices that allow people to record television, most shows were watched via traditional live broadcasts.

Radio also held its own, the survey said.

Although listening has gone down slightly, the number of people able to access radio services was at an all time high, at 91%.

"It is still a very important medium for people," said Mr Thickett.

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Cx3: Alice for the iPad

This 'Alice for the iPad' video has been around a while, but just found it again - and still love it! It not just demonstrates how a classic book can get a new digital lease of life, but it also provides plentiful interactive inspiration for other iPad communication solutions.

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Cx3: 2010 Social Networking Map - stats

Another map to communicate the social networking landscape (click on the map to enlarge), but I rather like this one - maybe it is the Tolkeinesque 'Middle Earth' expanses, just begging to be explored.

Last month, Cx3 blog posted 'If Facebook was a country'. The 2010 Social Networking Map adds 'populations' to a few more 'countries' - The estimated number of users per designated network as detailed on the map are as follows:

- Facebook: 500 million
- Habbo: 178 million
- Myspace: 125 million
- Bebo: 117 million
- Friendster: 115 million
- Twitter: 114 million
- Orkut: 100 million
- Hi5: 70 million

OK, Frodo Baggins is now eating second breakfast and all set for a quest.

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Cx3: Sound CR storytelling

Corporate and business communications specialists, Radley Yeldar (RY), work with Lloyds Banking Group’s Corporate Responsibility team and this year, they have developed a best-in-class online CR report.

The bank has many compelling Corporate Responsibility stories to tell, and they have taken the opportunity to communicate these stories simply in an engaging online format and with factual clarity, backed-up by supporting statistics and data.

RY's approach embraces the online channel and the opportunities for engagement, interaction and dialogue.

The online report purposefully uses interactive features enabling the exploration of content and strong sign-posting that directs users to related content. Pull-out facts and figures substantiate Lloyds Banking Group’s Corporate Responsibility credentials at a glance. An engaging and interactive approach is sustained when telling Lloyds Banking Group’s stories using inviting colour photography that encourages users to drill down to simple introductory teasers, and then the more detailed story itself.

Content can be shared via users’ choice social media channels by using a ‘share this’ feature integrated into the site. Throughout the site, a series of real-time polls have been integrated that start to open dialogue with audiences and opinions shared. The 16 polls across the site provide a simple route for audiences to express their opinions on Corporate Responsibility issues and in the first five days of the site going live have received more than 1,800 votes.

Elaine Cohen, co-founder of Beyond Business Ltd, has also commented positively on her CSR for HR blog appreciation for the inclusion of an 'HR Directors Introduction' in Lloyds Banking Group's CR report:

"Lloyds [Banking Group] clearly have an appreciation of CSR for HR. Let's hope this is the beginning of a new (tidal) wave of visible HR partnership in CSR-HR business practices and reporting".

Take a look at Lloyds Banking Group's Corporate Responsibility Report 2009.

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Cx3: Cadbury's spots v stripes

Cadbury's spots v stripes is my favourite advert on TV at the moment and is part of the wider integrated campaign tying in the reach of broadcast media with incentivised online data capture, game play and viral social media.

Which side will you join? Go on, give it a glass and a half and take a side - play the Cadbury's spots v stripes game.





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