Absolutely loving the 'Who is Gio?' PR campaign to support Go Compare's ATL advertising starring the coffee shop opera singing wonder that is Gio Compario (and he's only a tenor/tenner...oh how we laughed!). Inspired by the Google Latitude stunt, the search for Gio is on, 39 people, 39 locations...But who is Gio?
The rising Go Compare star introduces his own Gio Compario campaign site. You can join his many fans on Facebook, and also follow operatic antics on Gio Compario's Twitter.
Following this one closely to see where Gio goes next.
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