Absolutely loving the 'Who is Gio?' PR campaign to support Go Compare's ATL advertising starring the coffee shop opera singing wonder that is Gio Compario (and he's only a tenor/tenner...oh how we laughed!). Inspired by the Google Latitude stunt, the search for Gio is on, 39 people, 39 locations...But who is Gio?
The rising Go Compare star introduces his own Gio Compario campaign site. You can join his many fans on Facebook, and also follow operatic antics on Gio Compario's Twitter.
Following this one closely to see where Gio goes next.
RELATED LINKS:
Cx3 blog entry: Grow social capital and go guerrilla
Cx3 blog entry: Virgin Atlantic Still Red Hot video
Cx3 blog entry: T-mobile Liverpool Street advert - class
Sunday, 27 September 2009
Monday, 31 August 2009
Cx3: Big Brother's social media future
As an unashamed Big Brother fan (I indulge in its banality), and knowing for a while that Endomol's contract with Channel 4 was due to end in 2010 the recent spin targeted at Joe Public raising the prominance of a ratings slump was an amusing move in managing expectations.
I was interested to read Wildonion's insider thoughts on the subject and I totally concur with the opportunities mentioned that Endemol has for social network affiliation.
As Wildonion says "It [Big Brother] has a young audience. That audience don’t really watch too much TV", therefore, target the channels that they do access - does Endemol even need a traditional TV broadcaster to facilitate this? What we see today are managed bite-sized chunks of happenings in the house of what a Channel 4 producer wants a TV audience to see that supposedly makes good television and is an attempt to sustain TV viewing figures - but for what audience?
Big Brother started as a social experiment - a group of people cut off from the outside world and how they behaved over a period of time. As we all know, the programme became a perceived avenue for celebrity stardom. However, two interesting things happened this year that should not be overlooked:
- Firstly, the outside world came into the house for the first time in the form of a few 'celebrity gossip magazines', within which housemates were featured - their reactions were televised and it was a refreshing flashback to the original social experiment ethos of the first series.
- Secondly, conversations were encouraged by allowing housemates to discuss nominations.
In the future, why not give housemates ongoing access to social media whilst in the house so that they can view the conversations being said about them in the outside world - would this change an individual's behaviour in order to manage their own self's brand reputation? Housemates could engage with social media by recording their own diary-cam videos to upload to YouTube, they could write blog posts or interact with Twitter.
Ten year's after Big Brother started, social interactions have changed with the advances of social media. Therefore, it is these social media interactions that Big Brother needs to experiment upon again.
RELATED LINKS:
Big Brother - end of an era. Don't be so daft
I was interested to read Wildonion's insider thoughts on the subject and I totally concur with the opportunities mentioned that Endemol has for social network affiliation.
As Wildonion says "It [Big Brother] has a young audience. That audience don’t really watch too much TV", therefore, target the channels that they do access - does Endemol even need a traditional TV broadcaster to facilitate this? What we see today are managed bite-sized chunks of happenings in the house of what a Channel 4 producer wants a TV audience to see that supposedly makes good television and is an attempt to sustain TV viewing figures - but for what audience?
Big Brother started as a social experiment - a group of people cut off from the outside world and how they behaved over a period of time. As we all know, the programme became a perceived avenue for celebrity stardom. However, two interesting things happened this year that should not be overlooked:
- Firstly, the outside world came into the house for the first time in the form of a few 'celebrity gossip magazines', within which housemates were featured - their reactions were televised and it was a refreshing flashback to the original social experiment ethos of the first series.
- Secondly, conversations were encouraged by allowing housemates to discuss nominations.
In the future, why not give housemates ongoing access to social media whilst in the house so that they can view the conversations being said about them in the outside world - would this change an individual's behaviour in order to manage their own self's brand reputation? Housemates could engage with social media by recording their own diary-cam videos to upload to YouTube, they could write blog posts or interact with Twitter.
Ten year's after Big Brother started, social interactions have changed with the advances of social media. Therefore, it is these social media interactions that Big Brother needs to experiment upon again.
RELATED LINKS:
Big Brother - end of an era. Don't be so daft
Saturday, 15 August 2009
Cx3: Powerful social media stats
Some powerful stats demonstrating why social media is not just a fad - if Facebook were a country it would be the fourth largest in the world...plus many more.
Sunday, 28 June 2009
Cx3: Nielsen Iran social media stats
Nielsen has undertaken snapshot search results analysis from Google for Iran focussed key phrases (Iran; Iran protest; Iran election; Moussavi and Ahmadinejad) over a two week period. A number of insights have emerged about how the Internet and social media continue to be a transforming force for the news industry.
Findings from an Internet snapshot from June 18, 2009:
- CNN rarely shows up in the top five search results for select Iran Election terms, mirroring criticism from consumers that the global news network’s coverage of the Iran Election was lacking (#CNNFail).
- Wikipedia emerges within the top two search results for 4/5 of the leading topics.
- At least one social media source emerges within the top 10 search results for every term. In most cases, the social media sites emerge directly above a traditional, major news source, such as WSJ.com.
Findings from an Internet snapshot from June 24, 2009:
- YouTube emerges within the top 10 search results for all search terms in the second week.
- Wikipedia remains within the top three search results in the second week for four of the five search terms.
- Twitter emerges within the top 20 search results in week two, specifically the Twitter results for Moussavi and Ahmadinejad. Of course, traditional news sources such as the BBC (and CNN, in week two) bubble to the top of search results, as do general information sites such as Yahoo.com and Infoplease.com.
Nielsen say that it is "yet another watershed moment in the ongoing evolution of news and media, further blurring the lines between being, reporting, and following the story". Read full findings from Nielsen: The Iran Election and Social Media: The New News Revolution
RELATED LINKS:
Cx3 blog entry: Iran's social media voice
Findings from an Internet snapshot from June 18, 2009:
- CNN rarely shows up in the top five search results for select Iran Election terms, mirroring criticism from consumers that the global news network’s coverage of the Iran Election was lacking (#CNNFail).
- Wikipedia emerges within the top two search results for 4/5 of the leading topics.
- At least one social media source emerges within the top 10 search results for every term. In most cases, the social media sites emerge directly above a traditional, major news source, such as WSJ.com.
Findings from an Internet snapshot from June 24, 2009:
- YouTube emerges within the top 10 search results for all search terms in the second week.
- Wikipedia remains within the top three search results in the second week for four of the five search terms.
- Twitter emerges within the top 20 search results in week two, specifically the Twitter results for Moussavi and Ahmadinejad. Of course, traditional news sources such as the BBC (and CNN, in week two) bubble to the top of search results, as do general information sites such as Yahoo.com and Infoplease.com.
Nielsen say that it is "yet another watershed moment in the ongoing evolution of news and media, further blurring the lines between being, reporting, and following the story". Read full findings from Nielsen: The Iran Election and Social Media: The New News Revolution
RELATED LINKS:
Cx3 blog entry: Iran's social media voice
Saturday, 27 June 2009
Cx3: Thinkbox advert - brand nostalgia
Loving the trip down memory lane with the advert from thinkbox of some nostalgic brands made famous by TV advertising.
RELATED LINKS:
Cx3 blog entry: Grow social capital and go guerrilla
Cx3 blog entry: Virgin Atlantic Still Red Hot video
Cx3 blog entry: T-mobile Liverpool Street advert - class
Wednesday, 24 June 2009
Cx3: #iphone 3G S and #HTC Hero - no contest
HTC's Hero is based on the Google Android system, boasts greater personalisation and an angled design...and not much else. It's going to take more than an attractive handset to challenge the market position of Apple's iPhone now. The new iPhone 3G S is a must-have desireable and sustains the iPhone's iconic status as the smartphone of today and the future. With a PR buzz protecting the iPhone, competitors need to dent this before standing a chance of being a commercial threat.
RELATED LINKS:
Cx3 blog entry: Smartphone market trends
Cx3 blog entry: Google G1 or Apple i-Phone...fight!
Cx3 blog entry: Apple iPhone App Store success reported
Cx3 blog entry: iPhone driving growth in mobile internet usage behaviour
Monday, 22 June 2009
Cx3: Iran's social media voice
The elections in Iran and the unfolding events in Tehran have demonstrated the growing power today’s social media vehicles have over traditional news reporting. Despite frequent attempts by the Iranian government to block ‘controversial’ communications (including the BBC website), it has been the blogs, the Twitter posts, and the video and picture uploads that have been the voice of Iranian citizens and the source of content for traditional media broadcasters.
On the back of the events in Iran, the debate has opened again on traditional broadcasters using social media as credible sources of information, in particular in the context of international news reporting:
- Broadcaster's acceptance of social media for international news reporting where areas may be inaccessible to journalists (e.g. governmental restrictions; geographical location; environmental barriers).
- The growth in mobile internet connectivity in remote locations enabling the two-way dissemination of information and greater reach of news content.
- The verification of information from more prominent ‘semi-professional’ journalistic sources, which require monitoring.
The BBC embraces the value of blogs and Twitter, and over the past week, BBC World actively called upon Iranian audiences to post links to videos, pictures and comments to a BBC email address, as their journalists were having difficulty accessing the streets of Tehran. Citizen-generated content was broadcast by the BBC, however, a ‘semi-professional journalist’ disclaimer distanced themselves from the content source.
There is recognition from traditional media broadcasters that social media has value in future news reporting and the Iranian elections have concreted this, however, content verification and editorial control are still hurdles having to be jumped before true journalistic synergies will be realised.
RELATED LINKS:
Cx3 blog entry: Twitter flies Hudson plane around the world
On the back of the events in Iran, the debate has opened again on traditional broadcasters using social media as credible sources of information, in particular in the context of international news reporting:
- Broadcaster's acceptance of social media for international news reporting where areas may be inaccessible to journalists (e.g. governmental restrictions; geographical location; environmental barriers).
- The growth in mobile internet connectivity in remote locations enabling the two-way dissemination of information and greater reach of news content.
- The verification of information from more prominent ‘semi-professional’ journalistic sources, which require monitoring.
The BBC embraces the value of blogs and Twitter, and over the past week, BBC World actively called upon Iranian audiences to post links to videos, pictures and comments to a BBC email address, as their journalists were having difficulty accessing the streets of Tehran. Citizen-generated content was broadcast by the BBC, however, a ‘semi-professional journalist’ disclaimer distanced themselves from the content source.
There is recognition from traditional media broadcasters that social media has value in future news reporting and the Iranian elections have concreted this, however, content verification and editorial control are still hurdles having to be jumped before true journalistic synergies will be realised.
RELATED LINKS:
Cx3 blog entry: Twitter flies Hudson plane around the world
Monday, 25 May 2009
Sunday, 24 May 2009
Cx3: Grow social capital and go guerrilla
‘Citizen Journalism’, ‘The Conversation’ and ‘The Buzz’. These are 2009 buzzwords that describe mainstream consumer behaviour of interacting with social media, the social media vehicles that interact with each other to carry a voice, and the amplification of the voice by social media influencers.
Powerful stuff if the voice is talking positively about your brand!
Growing social capital enables a brand to more easily and cost-effectively influence via social media networks. Creative guerrilla tactics are becoming increasingly commonplace as brands start to leverage social media and grow their social capital. ‘The buzz’ has to start somewhere, and that somewhere is creativity that attracts the attention of 'citizen journalist'.
The Sony Bravia Balls campaign is a well documented case study as the benchmark for how to successfully use social media on the back of simple guerrilla creativity. This was complimented by the consistently creative Bravia paint explosion on a Glasgow housing estate.
T-mobile’s Liverpool Street flash mob dance campaign is another example of guerrilla marketing generating a social media buzz.
Both of these examples leveraged upon today’s consumer behaviour of recording videos and taking pictures on their mobile phones and sharing these via social media. Both brands listened to the unfolding conversation and encouraged the buzz by feeding consumers with more of what they wanted to hear. As a result, the social capital of both Sony Bravia and T-mobile brands established.
Social media communications are now mainstream and fully integrated into consumer behaviour, and it is this evolved and powerful consumer behaviour that brands need to be aware of and leverage upon. So Brands, what are you waiting for? Venture into the concrete jungle and go guerrilla – your citizens are waiting for you with their mobile phones!
RELATED LINKS:
Cx3 blog entry: iPhone sales grow despite market downturn
Cx3 blog entry: Social media heads are round, is yours?
Cx3 blog entry: How social is your conversation?
Cx3 blog entry: Twitter flies Hudson plane around the world
Cx3 blog entry: iPhone driving growth in mobile internet usage behaviour
Powerful stuff if the voice is talking positively about your brand!
Growing social capital enables a brand to more easily and cost-effectively influence via social media networks. Creative guerrilla tactics are becoming increasingly commonplace as brands start to leverage social media and grow their social capital. ‘The buzz’ has to start somewhere, and that somewhere is creativity that attracts the attention of 'citizen journalist'.
The Sony Bravia Balls campaign is a well documented case study as the benchmark for how to successfully use social media on the back of simple guerrilla creativity. This was complimented by the consistently creative Bravia paint explosion on a Glasgow housing estate.
T-mobile’s Liverpool Street flash mob dance campaign is another example of guerrilla marketing generating a social media buzz.
Both of these examples leveraged upon today’s consumer behaviour of recording videos and taking pictures on their mobile phones and sharing these via social media. Both brands listened to the unfolding conversation and encouraged the buzz by feeding consumers with more of what they wanted to hear. As a result, the social capital of both Sony Bravia and T-mobile brands established.
Social media communications are now mainstream and fully integrated into consumer behaviour, and it is this evolved and powerful consumer behaviour that brands need to be aware of and leverage upon. So Brands, what are you waiting for? Venture into the concrete jungle and go guerrilla – your citizens are waiting for you with their mobile phones!
RELATED LINKS:
Cx3 blog entry: iPhone sales grow despite market downturn
Cx3 blog entry: Social media heads are round, is yours?
Cx3 blog entry: How social is your conversation?
Cx3 blog entry: Twitter flies Hudson plane around the world
Cx3 blog entry: iPhone driving growth in mobile internet usage behaviour
Friday, 8 May 2009
Cx3: The conversation prism 2.0
Brian Solis and JESS3 have evolved the conversation prism since its first release in August 2008. The conversation prism 2.0 places brand at the centre of the prism and introduces a workflow rotation of concentric circles assisting in the establishment of rhythmic value-added engagement.
RELATED LINKS:
Cx3 blog entry: The Dominos effect - reputation management
Cx3 blog entry: Social media heads are round, is yours?
Cx3 blog entry: How social is your conversation?
Cx3 blog entry: Twitter, Stephen Fry and halibut
Cx3 blog entry: The growth of Twitter
Subscribe to:
Posts (Atom)