Cx3: The Nimblists are coming

I came across an article in the Architects Journal today, ‘King’s Grove, Peckham, South London, by Duggan Morris Architects’ - completely unrelated, with the exception of a quote that stood out:

“The Nimblists are coming: architects who can spot an opportunity where others might not. They practice Nimblism, good architecture wrought from unlikely circumstances”.

Being opportunistically nimble is more relevant today than ever before (and not just restricted to the domain of architects). The number of business start-ups fell in 2011, and governmental schemes introduced in 2012 dominate an entrepreneurial tone for economic growth opportunities.

Applying nimblism to communications, simply turn to current real-time big data technology drivers that are transforming interactions with stakeholders. Targeted communications based upon speedy in-memory analysis, with the intention of leveraging a competitive advantage, and resultant shareholder value.

Our own nimblistic behaviour, driven by social media growth and a preference for mobile platforms has changed brand loyalty paradigms. Does value-based sustainable loyalty commitment exist any more? Or, is today’s loyalty driven by potentially spurious influence accessed on the fly?

Either way, the influence of nimblism in technology driven communications and consumer behavioural science, is speedily making its mark.

 
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