The past four days has seen a carefully orchestrated journey for the Queen's Diamond Jubilee, telling a story of British Tradition, History, Culture and Youth.
Tradition:
Saturday 2 June: The Queen attended the traditional sporting spectacle that is the Epsom Derby. Her unashamed love of horses celebrated at the annual event with added pomp and ceremony, which introduced the extended bank holiday festivities.
History:
Sunday 3 June: The Jubilee pageant tried to re-create the historic Canalleto painting, The Thames London, by accumulating 1,000 boats on the river itself. A spectacle that would have had more impact if the typical British wet weather hadn't dampened the occasion, and unfortunate infrastructure planning halted traveling spectators. Us Brits 'Keep Calm and Carry On', though.
Culture:
Monday 4 June: A magnificent eclectic 'pop concert', organised by Gary Barlow, showcasing tolerance for creative disruption connecting music, comedy, art and architecture. The streets were conquered by the masses, music climbed atop Buckingham Palace and art quite literally graffitied upon its walls. Global Twitter trends for #jubileeconcert, #giverobbrydonaknighthood, Kylie and Elton were on an equal footing.
Youth:
Tuesday 5 June: Today focused on sustained values at a commemorative service inside St. Pauls Cathedral. The presence of the younger royals was more prominent and the cream of Britain's youth were presented for lunch, defining the positive qualities of the country's future generation.
On the whole, an expert PR exercise for Britain by the Royal family firmly focusing the expectations of the world's eyes on London in preparation for the Olympics (with a few learnings along the way). God bless you ma'am.
RELATED LINKS:
Cx3: Royal Change Management
Cx3: London calling
No comments:
Post a Comment