Cx3: The Nimblists are coming

I came across an article in the Architects Journal today, ‘King’s Grove, Peckham, South London, by Duggan Morris Architects’ - completely unrelated, with the exception of a quote that stood out:

“The Nimblists are coming: architects who can spot an opportunity where others might not. They practice Nimblism, good architecture wrought from unlikely circumstances”.

Being opportunistically nimble is more relevant today than ever before (and not just restricted to the domain of architects). The number of business start-ups fell in 2011, and governmental schemes introduced in 2012 dominate an entrepreneurial tone for economic growth opportunities.

Applying nimblism to communications, simply turn to current real-time big data technology drivers that are transforming interactions with stakeholders. Targeted communications based upon speedy in-memory analysis, with the intention of leveraging a competitive advantage, and resultant shareholder value.

Our own nimblistic behaviour, driven by social media growth and a preference for mobile platforms has changed brand loyalty paradigms. Does value-based sustainable loyalty commitment exist any more? Or, is today’s loyalty driven by potentially spurious influence accessed on the fly?

Either way, the influence of nimblism in technology driven communications and consumer behavioural science, is speedily making its mark.

 
RELATED LINKS:
Cx3: The growth of cloud computing

Cx3: Diamond showcase

The past four days has seen a carefully orchestrated journey for the Queen's Diamond Jubilee, telling a story of British Tradition, History, Culture and Youth.

Tradition:
Saturday 2 June: The Queen attended the traditional sporting spectacle that is the Epsom Derby. Her unashamed love of horses celebrated at the annual event with added pomp and ceremony, which introduced the extended bank holiday festivities.

History:
Sunday 3 June: The Jubilee pageant tried to re-create the historic Canalleto painting, The Thames London, by accumulating 1,000 boats on the river itself. A spectacle that would have had more impact if the typical British wet weather hadn't dampened the occasion, and unfortunate infrastructure planning halted traveling spectators. Us Brits 'Keep Calm and Carry On', though.

Culture:
Monday 4 June: A magnificent eclectic 'pop concert', organised by Gary Barlow, showcasing tolerance for creative disruption connecting music, comedy, art and architecture. The streets were conquered by the masses, music climbed atop Buckingham Palace and art quite literally graffitied upon its walls. Global Twitter trends for #jubileeconcert, #giverobbrydonaknighthood, Kylie and Elton were on an equal footing.

Youth:
Tuesday 5 June: Today focused on sustained values at a commemorative service inside St. Pauls Cathedral. The presence of the younger royals was more prominent and the cream of Britain's youth were presented for lunch, defining the positive qualities of the country's future generation.

On the whole, an expert PR exercise for Britain by the Royal family firmly focusing the expectations of the world's eyes on London in preparation for the Olympics (with a few learnings along the way). God bless you ma'am.

RELATED LINKS:
Cx3: Royal Change Management
Cx3: London calling

Cx3: Ben Eine Communicates

Ben Eine works on 'Communicate', which reads: 'To express thoughts or feelings easily and effectively', for his exhibition at The Lowry gallery, Salford. The exhibition runs from 2 June to 16 September 2012. More pictures of Ben Eine's work taking shape for the exhibition can be seen at www.einesigns.co.uk. Looks amazing.