Monday, 16 February 2009
Saturday, 14 February 2009
Cx3: Virgin Atlantic Still Red Hot video
There is a comforting nostalgia projected by the Virgin Atlantic Still Red Hot video. The TV advert created by RKCR celebrates the airline's 25th birthday with classic 1980's references including the yuppie, the mobile brick, the big hair and the Rubik's cube. I'm loving the advert and the return of many fond memories.
RELATED LINKS:
Cx3 blog entry: T-mobile Liverpool Street advert
Tuesday, 10 February 2009
Cx3: Why follow a Twitter celebrity?
Why not!
Twitter is reaching its populist celebrity-craved audiences now and not just the techy purists. Twitter has different priorities for different people whether business oriented, marketing focused, or pure entertainment, however, there is room for all - an intelligent quip from Stephen Fry or the latest gossip from Phillip Schofield helps the day go by.
Gordon Macmillan seems to be getting a little worked up on the subject with his blog post Why would you follow a Celebrity on Twitter. I say relax and accept Twitter, 'il est arrivé' - as I've said previously, celebrity Twittering is the new Heat magazine.
RELATED LINKS:
Cx3 blog entry: Twitter, Stephen Fry and halibut
Twitter is reaching its populist celebrity-craved audiences now and not just the techy purists. Twitter has different priorities for different people whether business oriented, marketing focused, or pure entertainment, however, there is room for all - an intelligent quip from Stephen Fry or the latest gossip from Phillip Schofield helps the day go by.
Gordon Macmillan seems to be getting a little worked up on the subject with his blog post Why would you follow a Celebrity on Twitter. I say relax and accept Twitter, 'il est arrivé' - as I've said previously, celebrity Twittering is the new Heat magazine.
RELATED LINKS:
Cx3 blog entry: Twitter, Stephen Fry and halibut
Saturday, 7 February 2009
Cx3: How social is your conversation?
Conversational marketing through social media is coming into its own in 2009. But are companies treating social media as a serious channel that can be integrated into their marketing mix?
The current economic climate affords accountability of marketing spend and, as a result, communication effectiveness measurement is high on the agenda. The timely rise of conversational social media marketing offers an attractive option that can be measured and evaluated quickly whilst achieving ultimate communication and business goals.
Harnessing 'the conversation' through social media for marketing purposes is understanding its fluidity, its reach and its speed. Conversational marketing initiatives must consider the wider channel mix (broadcast, mobile, online, mail etc.), what interaction social media has with these channels and the micro-social media interactions that occur over a period of time. Any conversation then needs to be monitored, assessed and responded to where necessary.
Vitrue, who analyse the online conversations of a variety of social networking, blogging, micro-blogging, photo and video sharing sites, has released a list of brands in the Vitrue 100 - Top Social Brands of 2008. Their analysis tracks the movement of a single brand over time based on online conversations and can be used to compare a brand with its competitors, either at an individual point in time, or over a period of weeks or months.
Looking at the Vitrue 100, an audience profile can be built-up based on the brands mentioned. This profile would be: youthful; media immersed; technology savvy; a communication maven – Generation Y ring any bells? There is a clear directional bent for the type of audience participating in ‘the conversation’ – marketers can learn from this. So how social is your conversation going to be in 2009?
RELATED LINKS:
Cx3 blog entry: Social Networking World Forum
Cx3 blog entry: Generation Y communicate, unite and shout
The current economic climate affords accountability of marketing spend and, as a result, communication effectiveness measurement is high on the agenda. The timely rise of conversational social media marketing offers an attractive option that can be measured and evaluated quickly whilst achieving ultimate communication and business goals.
Harnessing 'the conversation' through social media for marketing purposes is understanding its fluidity, its reach and its speed. Conversational marketing initiatives must consider the wider channel mix (broadcast, mobile, online, mail etc.), what interaction social media has with these channels and the micro-social media interactions that occur over a period of time. Any conversation then needs to be monitored, assessed and responded to where necessary.
Vitrue, who analyse the online conversations of a variety of social networking, blogging, micro-blogging, photo and video sharing sites, has released a list of brands in the Vitrue 100 - Top Social Brands of 2008. Their analysis tracks the movement of a single brand over time based on online conversations and can be used to compare a brand with its competitors, either at an individual point in time, or over a period of weeks or months.
Looking at the Vitrue 100, an audience profile can be built-up based on the brands mentioned. This profile would be: youthful; media immersed; technology savvy; a communication maven – Generation Y ring any bells? There is a clear directional bent for the type of audience participating in ‘the conversation’ – marketers can learn from this. So how social is your conversation going to be in 2009?
RELATED LINKS:
Cx3 blog entry: Social Networking World Forum
Cx3 blog entry: Generation Y communicate, unite and shout
Thursday, 5 February 2009
Cx3: QR codes vs Microsoft Tag
Microsoft Tag is Microsoft's version of QR codes and works in an identical way to the QR code system (download an app, take a photo, decode the photo through a gateway and deliver you the content). Read the full article on Techno Marketer: Microsoft Tag takes on QR codes.
RELATED LINKS:
Cx3 blog entry: QR codes - the future of mobile channel communication?
Saturday, 31 January 2009
Cx3: Social Networking World Forum
Shaping the future of social media, the Social Networking World Forum is being held at the Olympia Conference Centre, London on 9th and 10th March 2009. The event includes:
- Two day conference dedicated to social networking.
- Co-located conference on - mobile social networking.
- Featuring key speakers from global brands, organisations, social networking publishers and developers, pioneering social media leaders, top agencies, content producers plus many more.
- Joint exhibition combining social networking and mobile social networking formats.
- Evening Networking Reception co-hosted with Mashable.
- Co-hosted workshops from the Facebook Developers Garage.
- Free to attend exhibition only pass available.
Make a booking for the Social Networking World Forum
RELATED LINKS:
Cx3 blog entry: The growth of Twitter
Cx3 blog entry: 2008-2009 mobile trends
Cx3 blog entry: Facebook, the influential social networking book face
Cx3 blog entry: Generation Y communicate, unite and shout
- Two day conference dedicated to social networking.
- Co-located conference on - mobile social networking.
- Featuring key speakers from global brands, organisations, social networking publishers and developers, pioneering social media leaders, top agencies, content producers plus many more.
- Joint exhibition combining social networking and mobile social networking formats.
- Evening Networking Reception co-hosted with Mashable.
- Co-hosted workshops from the Facebook Developers Garage.
- Free to attend exhibition only pass available.
Make a booking for the Social Networking World Forum
RELATED LINKS:
Cx3 blog entry: The growth of Twitter
Cx3 blog entry: 2008-2009 mobile trends
Cx3 blog entry: Facebook, the influential social networking book face
Cx3 blog entry: Generation Y communicate, unite and shout
Friday, 30 January 2009
Cx3: Twitter, Stephen Fry and halibut
Twits, Tweets and Twitterati are infectiously spreading at epidemic paces. Yet, the diarrhoeic verbal that Twitter generates is completely aligned to today’s disposable and celebrity-driven society.
Famous celebrity Twitterers/Tweeters such as Stephen Fry and Andy Murray have been pinpointed as advocates of Twitter. Stephen Fry ranted on Twitter today:
“Papers are asking me to write articles on Twitter. I've declined. Twittermania will calm down I hope. Forgive multiple tweets, but…I just know, although I don't read papers, that the "arentcha just sick of Twitter?" "Who cares what Fry ate?" articles will begin…Even though the only people talking about Twitter are the papers, the rest of us are just quietly doing it. It'll calm down though…and we'll be able to get on with it without all this nonsense. Rant over. XX”
Do I want Stephen Fry to tell me “I had halibut for lunch. I'll tweet you my dinner menu in a hour”? Well, why not! It is no different from a candid celebrity picture appearing in Heat magazine with the exception it is coming from the celebrity themselves rather than chasing paparazzi or a hungry journalist.
The day will probably come when a celebrity will try to go to court for invasion of privacy – but hey guys, check your privacy permissions.
Stephen Fry’s dinner menu came through an hour later: “The Ivy Club offered splendid squid followed by smoked haddock. Having a fish n seafood splurge at the moment. Quick dinner, home to bed x.”
RELATED LINKS:
Cx3 blog entry: The growth of Twitter
Cx3 blog entry: Twitter flies Hudson plane around the world
Cx3 blog entry: BBC sports Olympic map Twitters for gold
Famous celebrity Twitterers/Tweeters such as Stephen Fry and Andy Murray have been pinpointed as advocates of Twitter. Stephen Fry ranted on Twitter today:
“Papers are asking me to write articles on Twitter. I've declined. Twittermania will calm down I hope. Forgive multiple tweets, but…I just know, although I don't read papers, that the "arentcha just sick of Twitter?" "Who cares what Fry ate?" articles will begin…Even though the only people talking about Twitter are the papers, the rest of us are just quietly doing it. It'll calm down though…and we'll be able to get on with it without all this nonsense. Rant over. XX”
Do I want Stephen Fry to tell me “I had halibut for lunch. I'll tweet you my dinner menu in a hour”? Well, why not! It is no different from a candid celebrity picture appearing in Heat magazine with the exception it is coming from the celebrity themselves rather than chasing paparazzi or a hungry journalist.
The day will probably come when a celebrity will try to go to court for invasion of privacy – but hey guys, check your privacy permissions.
Stephen Fry’s dinner menu came through an hour later: “The Ivy Club offered splendid squid followed by smoked haddock. Having a fish n seafood splurge at the moment. Quick dinner, home to bed x.”
RELATED LINKS:
Cx3 blog entry: The growth of Twitter
Cx3 blog entry: Twitter flies Hudson plane around the world
Cx3 blog entry: BBC sports Olympic map Twitters for gold
Sunday, 25 January 2009
Cx3: The growth of Twitter
Over the past twelve months, the use of Twitter has grown by nearly 1,000%, according to industry analysts HitWise. The Twitter site jumped from 2,953rd most popular site in the UK in 2008 to 291st as of mid-January 2009.
Hitwise research director Heather Dougherty said "A big driver of traffic to Twitter last week was around the US Airways plane crash in to the Hudson River last Thursday, driving many posts and updates about the situation." The first picture of the crash was posted to TwitPic, and has sparked a new era of citizen journalism.
The dominance of smartphone mobile technology in 2008, the integration of social media and social networking user behaviour becoming the norm can be attributed to Twitter's growth.
Twitter still has a long way to go. The ‘Social Networking and Forums’ communications category for week ending 17 January 2009 ranks Twitter as 23rd based on site visits – only 0.24% for the category. Facebook sustains its leading position, with nearly 38% of site visits, twice as many as YouTube and four times more than predecessor Bebo.
"Twitter receives the largest amount of its traffic from the USA, but its penetration is greater in the UK market," said Robin Goad, a research director at Hitwise.
"However, the US may overtake the UK the week following the surge in Tweets during Barack Obama's inauguration. The new American President is already the most followed person on Twitter."
RELATED LINKS:
Cx3 blog entry: Twitter flies Hudson plane around the world
Cx3 blog entry: 2008-2009 mobile trends
Cx3 blog entry: BBC sports Olympic map Twitters for gold
Cx3 blog entry: Facebook, the influential social networking book face
Hitwise research director Heather Dougherty said "A big driver of traffic to Twitter last week was around the US Airways plane crash in to the Hudson River last Thursday, driving many posts and updates about the situation." The first picture of the crash was posted to TwitPic, and has sparked a new era of citizen journalism.
The dominance of smartphone mobile technology in 2008, the integration of social media and social networking user behaviour becoming the norm can be attributed to Twitter's growth.
Twitter still has a long way to go. The ‘Social Networking and Forums’ communications category for week ending 17 January 2009 ranks Twitter as 23rd based on site visits – only 0.24% for the category. Facebook sustains its leading position, with nearly 38% of site visits, twice as many as YouTube and four times more than predecessor Bebo.
"Twitter receives the largest amount of its traffic from the USA, but its penetration is greater in the UK market," said Robin Goad, a research director at Hitwise.
"However, the US may overtake the UK the week following the surge in Tweets during Barack Obama's inauguration. The new American President is already the most followed person on Twitter."
RELATED LINKS:
Cx3 blog entry: Twitter flies Hudson plane around the world
Cx3 blog entry: 2008-2009 mobile trends
Cx3 blog entry: BBC sports Olympic map Twitters for gold
Cx3 blog entry: Facebook, the influential social networking book face
Sunday, 18 January 2009
Cx3: Twitter flies Hudson plane around the world
This week, the expert landing of the Hudson river plane crash was captured by Twitterer (a noun used by the BBC) Janis Krums and uploaded to the social networking site via his mobile phone. His remarkable Twitter picture of the Hudson plane crash instantaneously became an iconic representation of the arrival of social network reporting and raised the profile of Twitter as a global communications network.
Citizen journalism is not a new phenomenon, but what has got the media industry reeling is the fact that traditional reporting media channels were beaten at their own game as they struggled to broadcast the story. Mobile technology combined with social networking consumer behaviour and a newsworthy event has propelled an age of accessible consumer-driven journalism.
The BBC advocates these emerging communication channels and integrated Twitter into its online reporting of the 2008 Olympic Games in Beijing. Also, Robert Peston’s BBC blog became a credible source of information for the unfolding ‘credit crunch'. Other media heavyweights can only follow suit and embrace new media channels in order to attain maximum audience reach.
This does raise the question, to what extent are these new channels going to become the norm? Currently, event-based reporting leverages the viral nature of social networking, and the popularity of social networking providers (e.g. Twitter) piggy-back off of this, but will social networking ever take over traditional media channels?
RELATED LINKS:
Cx3 blog entry: 2008-2009 mobile trends
Cx3 blog entry: BBC sports Olympic map Twitters for gold
Cx3 blog entry: iPhone driving growth in mobile internet usage behaviour
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