Cx3: Win a Google gold

Win your own gold medal with this great interactive Slalom Canoe Google Doodle game, continuing Google's ongoing celebration of the London 2012 Olympics.

RELATED LINKS:
Cx3: Musical Google Doodle

Cx3: iPad magic Stockholm PR

Came across this fabulous iPad presentation promoting Stockholm...just watch and be amazed.

Similar approaches to integrating illusion techniques with technology using infra-red sensors, canvas projections and connected device applications are disclosed by 'cyber-illusionist' Marco Tempest.

A bit of fun, or serious attention grabbing awareness?

Cx3: The Nimblists are coming

I came across an article in the Architects Journal today, ‘King’s Grove, Peckham, South London, by Duggan Morris Architects’ - completely unrelated, with the exception of a quote that stood out:

“The Nimblists are coming: architects who can spot an opportunity where others might not. They practice Nimblism, good architecture wrought from unlikely circumstances”.

Being opportunistically nimble is more relevant today than ever before (and not just restricted to the domain of architects). The number of business start-ups fell in 2011, and governmental schemes introduced in 2012 dominate an entrepreneurial tone for economic growth opportunities.

Applying nimblism to communications, simply turn to current real-time big data technology drivers that are transforming interactions with stakeholders. Targeted communications based upon speedy in-memory analysis, with the intention of leveraging a competitive advantage, and resultant shareholder value.

Our own nimblistic behaviour, driven by social media growth and a preference for mobile platforms has changed brand loyalty paradigms. Does value-based sustainable loyalty commitment exist any more? Or, is today’s loyalty driven by potentially spurious influence accessed on the fly?

Either way, the influence of nimblism in technology driven communications and consumer behavioural science, is speedily making its mark.

 
RELATED LINKS:
Cx3: The growth of cloud computing

Cx3: Diamond showcase

The past four days has seen a carefully orchestrated journey for the Queen's Diamond Jubilee, telling a story of British Tradition, History, Culture and Youth.

Tradition:
Saturday 2 June: The Queen attended the traditional sporting spectacle that is the Epsom Derby. Her unashamed love of horses celebrated at the annual event with added pomp and ceremony, which introduced the extended bank holiday festivities.

History:
Sunday 3 June: The Jubilee pageant tried to re-create the historic Canalleto painting, The Thames London, by accumulating 1,000 boats on the river itself. A spectacle that would have had more impact if the typical British wet weather hadn't dampened the occasion, and unfortunate infrastructure planning halted traveling spectators. Us Brits 'Keep Calm and Carry On', though.

Culture:
Monday 4 June: A magnificent eclectic 'pop concert', organised by Gary Barlow, showcasing tolerance for creative disruption connecting music, comedy, art and architecture. The streets were conquered by the masses, music climbed atop Buckingham Palace and art quite literally graffitied upon its walls. Global Twitter trends for #jubileeconcert, #giverobbrydonaknighthood, Kylie and Elton were on an equal footing.

Youth:
Tuesday 5 June: Today focused on sustained values at a commemorative service inside St. Pauls Cathedral. The presence of the younger royals was more prominent and the cream of Britain's youth were presented for lunch, defining the positive qualities of the country's future generation.

On the whole, an expert PR exercise for Britain by the Royal family firmly focusing the expectations of the world's eyes on London in preparation for the Olympics (with a few learnings along the way). God bless you ma'am.

RELATED LINKS:
Cx3: Royal Change Management
Cx3: London calling

Cx3: Ben Eine Communicates

Ben Eine works on 'Communicate', which reads: 'To express thoughts or feelings easily and effectively', for his exhibition at The Lowry gallery, Salford. The exhibition runs from 2 June to 16 September 2012. More pictures of Ben Eine's work taking shape for the exhibition can be seen at www.einesigns.co.uk. Looks amazing.

Cx3: Burberry digital drivers

Angela Ahrendts, Burberry Chief Executive Officer, discusses the drivers behind the Group's performance for the full year ending 31 March 2012. Digital strategy maximising social channels and immersive digital environments still driving retail growth for the luxury brand.

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Cx3: Burberry digital runway 
Cx3: The digital renaissance of Burberry

Cx3: Musical Google Doodle

Again, Google create a great interactive musical Google Doodle to celebrate the birthday of electronic music pioneer Bob Moog. You can record and playback your musical efforts - wonder how many people's first choice will be to play Happy Birthday. Explore your musical talents at Bob Moog Google Doodle.

Cx3: Pepsi football champions

I bet Pepsi are loving Chelsea Football Club's Champions League win ;-)

Cx3: Integrating social media survey

InSites Consulting conducted a quantitative online survey among 400 senior marketing managers.

Markets included are the US and the UK.

The goals of the study are: understanding the current adoption level of social media among corporations and getting insights in the integration of social media in their business processes.

Some of the most interesting findings relate to valuable performance indicators. As social media increasingly becomes integrated into strategic communications, benchmarking of performance is going to be key in winning-over the adoption laggards. Those considered the most valuable performance indicators include:

52% - Leads generated via social media
46% - Volume in online reach
34% - Adoption of social media by employees
34% - Impact of online conversations
28% - Influence indicators

To the right is a useful infographic (click for full size) that gives a summary of the findings.

View the Social Media Integration Survey presentation on SlideShare including more presentations from Steven van Belleghem

RELATED LINKS:
Cx3 blog entry: Transmedia storytelling
Cx3 blog entry: Social Media Content Grid
Cx3 blog entry: Conversation prism 2.0

Cx3: Fry's Planet Word

Fry's Planet Word - The inimitable Stephen Fry provides expert curation on language and the written word across the world that has driven communication. If you have not already seen it, I do recommend you take the time to watch.

The series provides fascinating insight into the evolutionary (and revolutionary) characterisation of language and the essential development of the written word that supports interaction, engagement and technology. Without it, we would not be where we are today.

In last night's programme, "Stephen discovers the earliest writing - cuneiform - at the British Museum, and learns how our alphabet came from the Phoenicians. As part of his exploration of the diversity of scripts, Stephen visits 106-year-old Mr Zhou, the inventor of the Chinese phonetic writing system called Pinyin, who relates how literacy increased four-fold after its introduction under Mao.

After the written word came the printed word, and Stephen looks at how this has shaped our relationship with writing, giving us libraries, dictionaries and encyclopaedias. From the Bodleian to Diderot's favourite café to the cutting-edge research at MIT, Stephen explores how the written word evolved into printing, then libraries, encyclopaedias and computer code. Blogging and twittering is just the tip of a brave new future which no one dares predict."

There are echoes of Steve Jobs' passionate story about taking calligraphy classes upon dropping out of college, which retrospectively turned out to be a 'connecting dot', introducing multiple typefaces and proportionately spaced fonts to the Apple Mac.

Stephen Fry has carved his niche as an expert wordsmith and an influential voice on Twitter. He curates the programme with a down-to-earth raw passion that cannot help but draw you in. Watch Stephen Fry's Planet Word on BBC iPlayer.

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Cx3 blog entry: Steve Jobs
Cx3 blog entry: Why follow a celebrity?
Cx3 blog entry: Twitter, Stephen Fry and Halibut