InSites Consulting conducted a quantitative online survey among 400 senior marketing managers.
Markets included are the US and the UK.
The goals of the study are: understanding the current adoption level of social media among corporations and getting insights in the integration of social media in their business processes.
Some of the most interesting findings relate to valuable performance indicators. As social media increasingly becomes integrated into strategic communications, benchmarking of performance is going to be key in winning-over the adoption laggards. Those considered the most valuable performance indicators include:
52% - Leads generated via social media
46% - Volume in online reach
34% - Adoption of social media by employees
34% - Impact of online conversations
28% - Influence indicators
To the right is a useful infographic (click for full size) that gives a summary of the findings.
View the Social Media Integration Survey presentation on SlideShare including more presentations from Steven van Belleghem
RELATED LINKS:
Cx3 blog entry: Transmedia storytelling
Cx3 blog entry: Social Media Content Grid
Cx3 blog entry: Conversation prism 2.0
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