Cadbury's spots v stripes is my favourite advert on TV at the moment and is part of the wider integrated campaign tying in the reach of broadcast media with incentivised online data capture, game play and viral social media.
Which side will you join? Go on, give it a glass and a half and take a side - play the Cadbury's spots v stripes game.RELATED LINKS:
Cx3 blog entry: Grow social capital and go guerrilla
Cx3 blog entry: Virgin Atlantic Still Red Hot video
Cx3 blog entry: T-mobile Liverpool Street advert - class
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