Sunday, 25 July 2010
Cx3: Planting a seed simply - video
Absolutely loving the simplicity of this video telling the story of the lifecycle of a seed. Beautifully executed and engaging.
See below a video of the 'The Making of the Seed' - cool stuff.
Saturday, 24 July 2010
Cx3: If Facebook was a country - stats
In the week that Facebook is hitting the 500 million users milestone, let's take a look at some Facebook statistics.
To put this 500 million users figure into some context. If Facebook was a country, its population would be the third largest in the world - behind China and India, and ahead of the United States in fourth place.
Currently, the country with the fastest growing Facebook population is China with a 47.02% growth rate. In fact, Asia dominates most of the top ten fastest growing Facebook populations.
Specifically in the United Kingdom, there is around 27,000,000 Facebook users (the greatest number outside of the USA) with a propensity of users in the 18 to 24 and 25 to 34 age range - click on the charts to the right for gender/age demographics for Facebook in the UK.
For more geographic and demographic Facebook statistics, visit CheckFacebook.com. It is a great interactive tool that gives some very insightful stats. Geek head now safely back in its box.
RELATED LINKS:
Cx3 blog entry: BBC iPlayer and Facebook link
Cx3 blog entry: Facebook, the influential social networking book face
Monday, 19 July 2010
Saturday, 17 July 2010
Cx3: 47% of investors read financial blogs
Stat of the week: 47% of institutional investors read financial blogs for investment research and ideas; 20% of them have even used blog research to execute a recommendation or investment decision. (The Brunswick Group).
RELATED LINKS:
IR Matters blog entry: Social Media and Disclosure – Minimizing the Risk
Cx3: Attention grabbing purple cow
London's South Bank - Is it a cow? Is it a bull? Is it a bit of both? Whichever way it's literally purple, grabbed my attention, made me laugh, I took the photo, shared it on Twitter and posted it on my blog. Nice purple cow...moo!
Tuesday, 13 July 2010
Cx3: Get your racy Calvin Klein ad
Whilst we are talking 'fashion', Burberry is not the only fashion brand to be embracing digital. Calvin Klein Jeans has replaced three of its billboards in New York and Los Angeles with a bright red QR code and the words “Get It Uncensored.”
Snap the QR code on your smartphone (go on, try it), and get a racy 40-second Calvin Klein Jeans commercial featuring models Lara Stone, “A.J.,” Sid Ellisdon, Grayson Vaughan and Eric Anderson. After viewing, share the QR code on Facebook and Twitter.
RELATED LINKS:
Cx3 blog entry: The digital renaissance of Burberry
Cx3 blog entry: QR codes - the future of mobile channel communication?
Cx3: The digital renaissance of Burberry
UK luxury group Burberry announces a forecast beating 24 percent rise in first-quarter underlying revenue. Reuters TV takes a look at how the 154-year-old brand is using technology to connect with consumers.
Watch the video from Reuters TV: The digital renaissance of Burberry
Christopher Bailey, Burberry's Chief Creative Director, is credited with connecting the Burberry brand with digital technology and e-commerce.
Burberry supports the launch of its 2010 Autumn/Winter collection with an interactive 3D-campaign on their website that enables the user to view the collection from multiple angles by just moving the mouse - simple, and not a chav in sight!
RELATED LINKS:
Cx3: Burberry digital runway
Cx3: The digital renaissance of Burberry
Sunday, 4 July 2010
Cx3: Interact with your iPad
So, I purchased an iPad yesterday...yey! I had clear thoughts on how and what I intended to use it for. Less than 24 hours later, and the iPad's intuitive interaction design and the interest from a circle of friends has generated unexpected user behaviour.
I intended to use the iPad to access the Internet and email, listen to music, watch videos, share photos, write blog articles remotely - all of which I have done already.
However, in addition to this, my creative side has been unexpectedly explored and I've doodled a few pictures (see left), relaxed with a few games of backgammon, shared a game of Scrabble with friends in the local park and badly played 'flight of the bumble bee' on Magic Piano's app (which is my left hand, again?).
Genuinely, in a short space of time, the iPad effortlessly challenged my own preconceived user behaviour, connected me with the iPad in a way I wasn't expecting and the iPad became a focal point for enabling social interaction with others.
The iPad truly is a revolutionary cornerstone driving interactive communications.
RELATED LINKS:
Cx3 blog entry: One million Apple iPads sold
Cx3 blog entry: Apple iPad overview
Mashable blog entry: Apple Has Sold 1 Million iPads