Our friends at JESS3 have worked-up another infographic to help demistify the ever moving social media landscape. It is meant to help organisations figure out (and work through) oft-asked, burning questions about social media such as:
1. Which platform works best for what we are trying to achieve?
2. Where does social media figure in the purchase funnel/sales cycle?
3. Who should "own" social media?
4. How can we utilize social channels outside of just Facebook and Twitter?
Along the X-axis, they've plotted the purchase funnel: from awareness to consideration (and ultimately conversion and advocacy). Along the Y-axis, they've plotted to what extent their should be organisational input, oversight and control - and to what extent employees should be leading the charge to create content.
More information on the content grid can be found on JESS3's blog.
RELATED LINKS:
Cx3 blog entry: The conversation prism 2.0
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