BBC Sport's Olympic map twitters for Gold

The BBC is continuing to embrace its approach to integrated broadcast/online communication channels by extending the reach of its news coverage of this year's Olympic Games in Beijing - and this time, Twitter enters the arena.

Ongoing mobile updates via Twitter provides journalists with a restriction-free channel to communicate an up-to-the-minute personal style of reporting from the ground. BBC sports journalist Tom Fordyce writes:

"15 minutes and counting. The stadium floor is now packed with drummers, all crouching in the dark. We're almost there..."

"It's like being at some sort of mystical rave. The scale of it is almost frightening. Although the fireworks are tremendous."

"In the 'Cube waiting for our first sighting of the Phelpmeister. What a pool. Mind you, when you're used to Putney Leisure Centre..."

"Just spotted former 100m Olympic champion Maurice Greene watching the swimming at the Cube."

"Now at the fencing. Talk about gladitorial - it's riveting, even though the finer points are a touch over my head. En guarde!"

This Twittering is supported by BBC Sport's interactive Olympic map that not only geographically pinpoints the mobile Twitter updates, but also provides links to BBC blog updates and information on venues and Beijing landmarks.

A gold medal to the BBC for championing Twitter.

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