Generation Y communicate, unite and shout

The YouTube video above, uploaded by a 15 year old, is just one of many videos that have been posted remembering the life of Ben Kinsella, who was killed in a knife crime at the weekend.

Generation Y, moved by his death, leveraged their online social networks and called to unite and march against knife crime in Ben Kinsella's name. Dozen's of groups were set up on Facebook to remember Ben and recruited the call to march.

In a short space of time, social networking returned a 400-strong crowd to walk in the street and shout "What are we here for? Ben. Why are we here? No knives."

As a result, a united message was broadcast nationally on television and appeared in the printed press. This demonstrates how Generation Y achieve a motivated end goal by naturally harnessing the power of social networking and web 2.0.