Monday 25 May 2009

Cx3: Seth Godin talks Tribe leadership

Sunday 24 May 2009

Cx3: Grow social capital and go guerrilla

‘Citizen Journalism’, ‘The Conversation’ and ‘The Buzz’. These are 2009 buzzwords that describe mainstream consumer behaviour of interacting with social media, the social media vehicles that interact with each other to carry a voice, and the amplification of the voice by social media influencers.

Powerful stuff if the voice is talking positively about your brand!

Growing social capital enables a brand to more easily and cost-effectively influence via social media networks. Creative guerrilla tactics are becoming increasingly commonplace as brands start to leverage social media and grow their social capital. ‘The buzz’ has to start somewhere, and that somewhere is creativity that attracts the attention of 'citizen journalist'.

The Sony Bravia Balls campaign is a well documented case study as the benchmark for how to successfully use social media on the back of simple guerrilla creativity. This was complimented by the consistently creative Bravia paint explosion on a Glasgow housing estate.



T-mobile’s Liverpool Street flash mob dance campaign is another example of guerrilla marketing generating a social media buzz.



Both of these examples leveraged upon today’s consumer behaviour of recording videos and taking pictures on their mobile phones and sharing these via social media. Both brands listened to the unfolding conversation and encouraged the buzz by feeding consumers with more of what they wanted to hear. As a result, the social capital of both Sony Bravia and T-mobile brands established.

Social media communications are now mainstream and fully integrated into consumer behaviour, and it is this evolved and powerful consumer behaviour that brands need to be aware of and leverage upon. So Brands, what are you waiting for? Venture into the concrete jungle and go guerrilla – your citizens are waiting for you with their mobile phones!

RELATED LINKS:
Cx3 blog entry: iPhone sales grow despite market downturn
Cx3 blog entry: Social media heads are round, is yours?
Cx3 blog entry: How social is your conversation?
Cx3 blog entry: Twitter flies Hudson plane around the world
Cx3 blog entry: iPhone driving growth in mobile internet usage behaviour

Friday 8 May 2009

Cx3: The conversation prism 2.0

The coversation prism from Brian Solis and JESS3
Brian Solis and JESS3 have evolved the conversation prism since its first release in August 2008. The conversation prism 2.0 places brand at the centre of the prism and introduces a workflow rotation of concentric circles assisting in the establishment of rhythmic value-added engagement.

RELATED LINKS:
Cx3 blog entry: The Dominos effect - reputation management
Cx3 blog entry: Social media heads are round, is yours?
Cx3 blog entry: How social is your conversation?
Cx3 blog entry: Twitter, Stephen Fry and halibut
Cx3 blog entry: The growth of Twitter

Saturday 2 May 2009

Cx3: iPhone sales grow despite market downturn

Mobile phone sales have plummeted by a record amount in the first quarter of 2009 as the global financial crisis sapped demand, a research firm said.

The number of phones shipped worldwide in the first three months of the year dropped by 13% to 245 million units from the same period last year.

Strategy Analytics said all of the five biggest mobile phone-makers had drops in sales.

Bucking the trend is Apple's iPhone that had sales of 3.8 million, up from 1.7 million units the previous year - an annual gain of 123%.

"We expect Apple to launch one or more new models in the coming months as it seeks to maintain its breakneck growth rate," Strategy Analytics said.

Strategy Analytics said the previous worst quarter for mobile phone sales was in the third quarter of 2001.

Read the full BBC article: Mobile sales 'in record decline'

RELATED LINKS:
Cx3 blog entry: Smartphone market trends
Cx3 blog entry: Google G1 or Apple i-Phone...fight!
Cx3 blog entry: Apple iPhone App Store success reported
Cx3 blog entry: iPhone driving growth in mobile internet usage behaviour