Nielsen has undertaken snapshot search results analysis from Google for Iran focussed key phrases (Iran; Iran protest; Iran election; Moussavi and Ahmadinejad) over a two week period. A number of insights have emerged about how the Internet and social media continue to be a transforming force for the news industry.
Findings from an Internet snapshot from June 18, 2009:
- CNN rarely shows up in the top five search results for select Iran Election terms, mirroring criticism from consumers that the global news network’s coverage of the Iran Election was lacking (#CNNFail).
- Wikipedia emerges within the top two search results for 4/5 of the leading topics.
- At least one social media source emerges within the top 10 search results for every term. In most cases, the social media sites emerge directly above a traditional, major news source, such as WSJ.com.
Findings from an Internet snapshot from June 24, 2009:
- YouTube emerges within the top 10 search results for all search terms in the second week.
- Wikipedia remains within the top three search results in the second week for four of the five search terms.
- Twitter emerges within the top 20 search results in week two, specifically the Twitter results for Moussavi and Ahmadinejad. Of course, traditional news sources such as the BBC (and CNN, in week two) bubble to the top of search results, as do general information sites such as Yahoo.com and Infoplease.com.
Nielsen say that it is "yet another watershed moment in the ongoing evolution of news and media, further blurring the lines between being, reporting, and following the story". Read full findings from Nielsen: The Iran Election and Social Media: The New News Revolution
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Monday, 22 June 2009
Cx3: Iran's social media voice
The elections in Iran and the unfolding events in Tehran have demonstrated the growing power today’s social media vehicles have over traditional news reporting. Despite frequent attempts by the Iranian government to block ‘controversial’ communications (including the BBC website), it has been the blogs, the Twitter posts, and the video and picture uploads that have been the voice of Iranian citizens and the source of content for traditional media broadcasters.
On the back of the events in Iran, the debate has opened again on traditional broadcasters using social media as credible sources of information, in particular in the context of international news reporting:
- Broadcaster's acceptance of social media for international news reporting where areas may be inaccessible to journalists (e.g. governmental restrictions; geographical location; environmental barriers).
- The growth in mobile internet connectivity in remote locations enabling the two-way dissemination of information and greater reach of news content.
- The verification of information from more prominent ‘semi-professional’ journalistic sources, which require monitoring.
The BBC embraces the value of blogs and Twitter, and over the past week, BBC World actively called upon Iranian audiences to post links to videos, pictures and comments to a BBC email address, as their journalists were having difficulty accessing the streets of Tehran. Citizen-generated content was broadcast by the BBC, however, a ‘semi-professional journalist’ disclaimer distanced themselves from the content source.
There is recognition from traditional media broadcasters that social media has value in future news reporting and the Iranian elections have concreted this, however, content verification and editorial control are still hurdles having to be jumped before true journalistic synergies will be realised.
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On the back of the events in Iran, the debate has opened again on traditional broadcasters using social media as credible sources of information, in particular in the context of international news reporting:
- Broadcaster's acceptance of social media for international news reporting where areas may be inaccessible to journalists (e.g. governmental restrictions; geographical location; environmental barriers).
- The growth in mobile internet connectivity in remote locations enabling the two-way dissemination of information and greater reach of news content.
- The verification of information from more prominent ‘semi-professional’ journalistic sources, which require monitoring.
The BBC embraces the value of blogs and Twitter, and over the past week, BBC World actively called upon Iranian audiences to post links to videos, pictures and comments to a BBC email address, as their journalists were having difficulty accessing the streets of Tehran. Citizen-generated content was broadcast by the BBC, however, a ‘semi-professional journalist’ disclaimer distanced themselves from the content source.
There is recognition from traditional media broadcasters that social media has value in future news reporting and the Iranian elections have concreted this, however, content verification and editorial control are still hurdles having to be jumped before true journalistic synergies will be realised.
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Cx3 blog entry: Twitter flies Hudson plane around the world